2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Mar 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
Publicis
3
3
VMLY&R
MCCY Project, Yokogawa Electrical International, Far East Organization Project Samsung eCommerce SEA, Align Tech Project Intel, HSBC Project
4
4
72andSunny
Budweiser SEA
5
5
DDB
6
8
7
29
AGENCY
RECENT WINS
SkillsFuture, NEA Social Media, Public Health Services, Ministry of Communication & Information Abbott Nutrition project, Workforce Wunderman Thompson Singapore, Microsoft Project, Aqilliz project BLK J
Scoot Global Singapore Technology & Design, National Arts Council Bombay Shaving Company, Pollident HSBC Project, Samsung Consulting Project, Coopervision Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.9
3.9
19
2.9
2.8
10
2.3
2.3
3
2.0
2.0
1
1.6
1.6
6
1.4
1.4
8
0.8
0.8
1
0.6
0.6
2
0.5
0.5
2
0.5
0.5
5
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
8
6
MullenLowe Group
9
7
Saatchi & Saatchi
10
13
Digitas
11
16
Dentsu
FMCG Client
0.2
0.2
7
12
9
McCann WorldGroup
FMCG Client
0.2
0.2
2
13.9
44
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Mar 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.5
4
0.5
1
0.4
1
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Resorts World Sentosa AOR - Digital
0.5
2
PHD
Diageo
0.5
3
Havas Media
NTUC FairPrice
0.6
4
-
Essence
Finance Client
0.4
0.4
1
5
4
dentsu X
HDFC Ergo General Insurance Buying
0.4
0.4
6
6
5
Universal McCann
Emirates Airlines
0.3
0.3
2
7
6
MediaCom
Hasbro
0.0
0.0
1
2.1
19
RANK THIS MONTH
RANK LAST MONTH
1
1
2 3
AGENCY
RECENT LOSSES
Emirates Airlines
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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