2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Mar 2020
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.7
0.7
3
KFP Project, Jewel Changi Airport Project, HSBC Project
0.7
0.7
4
DDB
Hang Seng Index 50th Event Project
0.6
0.6
2
4
Saatchi & Saatchi
HKIA Project, Melco Project
0.2
0.2
2
5
8
Wunderman Thompson HSBC
0.2
0.2
1
6
5
Publicis
0.2
0.2
2
7
6
BBDO
0.1
0.1
3
2.7
18
RANK THIS MONTH
RANK LAST MONTH
1
3
Leo Burnett
AXA Project, MPFA Project
2
1
Ogilvy
3
2
4
AGENCY
RECENT WINS
Mead Johnson Project, NeoDerm Project Haagen Dazs Project, Chubb Life Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Mar 2020 RANK LAST MONTH
1
17
Carat
Power Client
1.9
2
1
Mindshare
Ferrero
0.2
3
2
OMD
Ngong Ping 360
0.2
4
3
Universal McCann
Emirates Airlines
0.2
5
4
Havas Media
Hoiana, Book Depository
0.3
6
5
PHD
Diageo
0.3
AGENCY
RECENT WINS
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.6
5
0.2
1
0.2
2
0.2
1
Emirates Airlines
0.2
2
Ferrero
0.1
1
1.0
14
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RECENT LOSSES
Diageo
Hasbro
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2