2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Mar 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
6
DDB
3
2
Isobar
AGENCY
RECENT WINS Uncle Toby's Australia, Double 8 games Taiwan Project, Kuobrothers Taiwan Project Coles Australia, McDonald's Australia digital， SkillsFuture Singapore TCL Electronics Global digital
Danone Aqua Indonesia, Abbott Wunderman Thompson Nutrition Singapore project, Estee Lauder China project Intel Global, Walmart China, DELL VMLY&R India, Masan Project, Amorepacific China Project Yes Bank India, Idea India Projects, BBDO Rexona Unilever Indonesia Yili Group China, Electricity Havas Worldwide Generating Authority Of Thailand Project, SAS India Project Prospect Hospitality Taiwan Project, Leo Burnett AXA Hong Kong Project, Samsung Taiwan Project
4
9
5
3
6
4
7
5
8
7
9
14
Sapient
10
32
Dentsu
11
8
Publicis
12
10
Saatchi & Saatchi
13
11
MullenLowe Group
14
13
McCann Worldgroup
15
12
BBH
General Mills -Haggendaz China Project, Sanofi Australia, Pepsico Foods Taiwan Project HKIA Hong Kong Project, Ministry of Justice New Zealand Project, DHG Pharma Vietnam Project Singapore Technology & Design Singapore, National Arts Council Singapore Life Insurance India Project, TV9 Bharatvarsh India Project, Bytedance (Tiktok) India Project Jollibee Global, WM Motor China
16
-
TBWA
17
15
18
16
19=
26
Digitas
19=
17
Common Ventures
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
28.7
105
12.3
39
12.2
12.2
17
11.7
11.2
58
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
28.7
14.8
Streets Blue Ribbon Australia
14.1
McDonald's Australia digital
11.1
34
10.4
Pag-IBIG Fund Philippines
10.1
41
8.3
8.3
22
8.0
8.0
44
Mercedes-Benz China Project, Marriott China Project
7.8
7.7
10
Food Client Singapore
7.4
7.4
66
7.4
7.4
42
5.1
5.1
14
4.1
4.1
8
4.6
4.1
26
4.0
4.0
2
Coles Australia
4.0
3.9
1
72andSunny
Budweiser SEA
2.0
2.0
1
McGarryBowen
Asahi Super Dry Global Chill Out Japan Project, HSBC Singapore Project,Samsung Consulting Singapore Project
1.6
1.6
1
0.8
0.8
14
0.8
0.8
2
153.0
573
Tarocash Australia， Tarocash New Zealand
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Mar 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
2
3
Mindshare
3
4
OMD
4
5
Wavemaker
5
2
6
AGENCY
RECENT WINS Audi China Digital, Shanghai Volkswagen and Skoda China, PSA China PepsiCo China, Resorts World Sentosa Singapore Digital, LINE BK Thailand Daimler China, Lisboa Grande China, INOVA Malaysia
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
18.5
Goon Baby Diapers Thailand
17.9
18
18.0
Mondelez Australia
16.5
29
17.9
Cholayil India
15.9
16
Mondelez Australia, Daimler China
16.3
Vikram Solar India
14.8
2
Zenith
Vitalon Taiwan, Shanghai General Motors China
17.8
14.7
3
-
Carat
AmorePacific China, Mengniu China, Heineken China, Tapestry Inc. China
19.2
13.6
64
7
7
CIG
Audi China Digital
5.0
1
8
-
dentsu X
Vitalon Taiwan
4.6
52
9
6
PHD
AmorePacific China
4.3
9
10
8
Initiative
3.5
3.5
16
11
9=
Omnicom Media Group Johnson & Johnson Aus & NZ
2.5
2.5
1
12
-
Vizeum
FMCG Client
2.0
1.8
17
13
11
Spark Foundry
Ancestry.com Australia, Silverseas Cruises Australia, My Muscle Chef Australia
1.7
1.7
5
14
9=
Starcom
Cholayil India, Shanghai Disney Resort China, Abbott Taiwan
2.8
Heineken China
1.4
9
15
12
Ikon
1.5
Aussie Home Loans Australia
1.1
1
16
15
Universal McCann
4.0
Tapestry Inc. China
1.0
12
17
13
Havas Media
2.8
Emirates Airlines Global
0.8
8
18
14
Thinkerbell
Myer Australia Food Panda Thailand, Big C Digital Thailand, Seek Asia - Job Street Malaysia Project ACC Cement India, Smule India, Hoiana Hong Kong SsangYong Australia
0.3
0.3
1
19=
16
Madison Media
Dr. Fixit India
0.1
0.1
1
19=
17
iProspect
VFS Global India
0.1
0.1
1
121.6
266
HDFC Ergo General Insurance Singapore Buying, Benetton India Digital Diageo Global, Warner Bros Pictures Group Malaysia, Bayer Australia Digital Yakult Thailand, Pernod Ricard Australia, Aussie Home Loans Australia, Mistine Thailand
Shanghai Disney Resort China
5.0
11.1
7.2
Abbott Taiwan
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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