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Mar 2019 New Business League-Europe

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2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Mar 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)

NO.OF WINS

15.0

15.0

20

Tesco Mobile UK, Barclays UK, Audi

9.0

9.0

4

Droga5

OnePlus UK, Harley Davidson

3.4

3.4

2

3

IBM iX

Audi

3.0

3.0

1

5

4

DDB

Corona Global, Surf, Virgin Media

4.8

2.8

3

6

9

TBWA

Merlin Entertainments UK, Gatorade Global, Singapore Airlines Global

2.5

2.5

3

7

5=

Accenture Interactive

Arla Global

2.4

2.4

1

8=

10=

TMW Unlimited

The Department for International Trade UK, St Austell Brewery UK, London North Eastern Railway UK

2.0

2.0

3

8=

7

R/GA

Siemens Global

2.0

2.0

1

8=

26

MullenLowe Group

World of Tanks UK, Sennheiser UK

2.5

2.0

3

11=

8

Deutsch

Reebok Global

1.6

1.6

1

11=

-

Anomaly

Johnnie Walker Global

1.6

1.6

1

13=

27

McCann WorldGroup

TherapeuticsMD Annovera UK, Alzheimer's Society UK

1.5

1.5

2

Wunderman Thompson Duracell Global

1.5

1.5

1

RANK THIS MONTH

RANK LAST MONTH

1

1

Havas Worldwide

Compare the Market UK, Amazon Spain Project, Lloyds Banking Group UK, McDonalds France Project

2

2

BBH

3

5=

4

13=

1

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

15=

-

ODD

Marks & Spencer UK

1.0

1.0

1

15=

-

The Corner

Drinkaware UK

1.0

1.0

1

17=

-

VCCP

Maynards Bassetts UK

1.0

1.0

1

17=

10=

Karmarama

Arla Global

1.0

1.0

1

17=

10=

FCB

Corona Extra Italy, ADR Aeroporti di Roma Italy

1.0

1.0

2

17=

10=

Home

Drayton Manor Park UK, BOL Foods UK

1.0

1.0

2

91.4

121


2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Mar 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

12.1

64

8.6

8.6

69

7.0

7.0

25

A&D Pharma Bulgaria

2.8

1

Iconix Netherlands

1.9

8

1.3

1.3

1

1.0

1.0

3

MullenLowe MediaHub Sennheiser Global

0.8

0.8

1

7

John Ayling & Associates

Battersea Dogs & Cats Home UK, World Animal Protection UK

0.5

0.5

2

10

8=

Wavemaker

Heathrow Airport UK

0.5

Metro Branding Norway

0.4

1

11

167

Initiative

Rossmann Poland, Reckitt Benckiser Bulgaria, Addiko Bank Serbia, Øresundsbron Copenhagen,

1.5

Red Bull Italy

0.3

13

12

8=

M/SIX

London Business School UK

0.3

0.3

1

13

8=

iProspect

Edinburgh International Festival UK

0.3

0.3

1

14

8=

Blue 449

Fulfil UK

0.3

0.2

1

15

22

Brainlabs

Which? UK

0.2

0.2

1

16

23

Goodstuff Communications

Which? UK

0.2

0.2

1

17

155

dentsu X

Government Client

0.5

Svyaznoy Russia

0.2

1

18

12

Vizeum

0.0

Sodastream

-0.4

1

19

-

Zenith

0.0

Renault

-0.8

0

20

-

Carat

0.0

Heathrow Airport

-1.0

1

35.1

200

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

Renault Norway, Svyaznoy Russia, L ähitapiola Finland, SAMSUNG Russia

12.3

RANK THIS MONTH

RANK LAST MONTH

1

1

OMD

2

2

PHD

3

3

Havas Media

4

4

MediaCom

Direct Line Group UK retained

3.3

5

5

Mindshare

Headspace Germany, Uniqlo Italy, Superdrug UK retained, Red Bull UK

2.0

6

131

Crossmedia

Etihad Airways Global

7

13

AKA

The Department for Digital, Culture, Media and Sport UK, Royal Zoological Society of Scotland Europe, Longleat Enterprises UK

8

6

9

AGENCY

MAGNIT Russia, made.com France, WeShare Germany, Euratek (Skoda) Bulgaria Globalia Spain, Homebase UK, Selae Spain, Enedis France

Edinburgh International Festival Festival

RECENT LOSSES

Kela Finland

Singapore Airlines France

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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