2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Mar 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
27.3
85
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Sumitomo Denko website Japan Project，Danone Japan Co - Bio Restage Japan Project，Uber India India Project, Pfizer China
28.8
1
BBDO
Tennis Australia, Mercedes Benz China Retainer, Remy Martin China Project, Uniliver Sariwangi Indonesia Project
24.3
24.3
38
3
3
DDB
Ninja Van Vietnam, Project X India, Vodafone New Zealand, McDonalds (Hardcastle) India
18.2
18.2
45
4
4
Publicis
Samsung SEA Singapore, Wyeth China Project, NIO China Project, HPB Singapore Integrated
17.3
DS China
16.1
55
5
5
Leo Burnett
Audi - Aftersales/2nd hand China, WeBank China, CHIA HSIN CEMENT CORPORATION Taiwan Project, UniPresident-Orangeate China Project
13.6
Cadillac - CT6 China
13.1
52
6=
-
Dentsu
Britannia Timepass India
12.1
MetLife
11.1
60
6=
6
Saatchi & Saatchi
Sands China Project, Toshiba Singapore, Maeil Daily China Project, Geely China
11.1
Mondelez India
11.1
23
8
7
Digitas
Cargill China Project, China Mobile Hong Kong Project, Cartier China Project, Rosewood Hotel Group Hong Kong
10.3
10.3
26
9
9
McCann Worldgroup
Skyworth TV China, MYNTRA India Project, Shangri La China Hong Kong Project, Aqualite India Project
8.6
6.5
49
10
8
TBWA
Hilton Hotels and Resorts Singapore, Singapore Airlines Global, Greenfields Indonesia, Hilton Singapore
5.5
5.5
4
11
10
VMLY&R
FEDEX US, SAIC ROEWE China, AT Kearney Madinah Development Authority Dubai, Logitech Malaysia & Singapore
4.3
4.2
31
12
14=
MullenLowe Group
Ruosh India, Medlife.com India, Britannia Timepass India, Zee Media India
3.8
3.8
8
13
-
Isobar
Consumer Product Brand
8.1
3.6
59
14
11
Wunderman Thompson
3.3
23
15
12
M&C Saatchi
3.1
3.1
5
16
-
2.4
2.4
1
1.8
1.8
6
1.6
1.6
3
1.5
5
1.5
2
193.6
640
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
Anomaly
17
13
18
14=
19=
17
FCB
19=
28
The Works
Cutwater Havas Worldwide
Globe Telecom (Prepaid) Philippines Project, Unilever Citra Global Pitch Thailand, Dalmia Cement Bharat Ltd India Smartone Hong Kong, Tab Australia, the Australian Olympic Committee(AOC) Australia, Johnnie Walker Global Smitten Ice Cream, Mdsave, Just, OneLogin Skootr India Project, Touch & Go EWallet Malaysia Project, IAG Australia California Garden United Arab Emirates, WorkSafe NZ, Asahi Malaysia, Levi's Malaysia The Smith Family Australia
3.9
1.7
1.5
RECENT LOSSES
Nivea China
WINIX
Eucerin
Mondelez - Chips Ahoy China Project
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Mar 2019 RANK THIS MONTH
RANK LAST MONTH
AGENCY
1
1
Mindshare
2
2
Wavemaker
3
3
OMD
4
13=
5
RECENT WINS Tourism NZ, Ikea Indonesia, Rebisco Philippines, PepsiCo Malaysia, Zhejiang YINMA Advertising Co. Ltd. China, Yili(Media Planning) China Huawei China, South East Auto China, South Australian Government Australia, Cure.Fit India, ITC Digital India
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
50.3
IKEA Indonesia Project
49.1
121
30.1
Now TV Hong Kong
22.7
35
Yili China, Hun Li Ji China, K11 Musea Hong Kong Project, Dilmah New Zealand
22.9
Lovely Professional University India
22.1
38
Spark Foundry
Encore Tissue Australia, Mr Chen's Australia, Beverage Brand Client
14.1
14.1
7
-
dentsu X
‎Automobile Company
8.7
Oriente Express Phillipines
8.5
59
6
-
Zenith
WeWork China, Hong Kong, Taiwan AOR, Honor India Project, Friso (FrieslandCampina) ChinaRio Tinto, SCG
6.7
M1 Singapore
5.6
11
7
9
Universal McCann
Zomato India, ABT Associates India, Netflix Taiwan Project, Changi Airport China
5.0
Zivame
4.9
8
Vizeum
Lazada Limited Thailand Contract, Sino-Pacific Trading (Thailand) Co Ltd Thailand Contract, EASY BUY Public Company Limited Thailand Contract
5.3
Rio Tinto
4.3
18
Fico Cements Vietnam
4.0
15
3.4
13
3.3
5
8
-
9
12
Havas Media
UnionPay China, CMC Markets Australia, Bajaj Alliance General Insurance India AOR - Traditional, Bounce Middle East
4.1
10
5
Initiative
Swinburne University Australia, RSH Global Pvt Ltd India, Swinburne University Australia, Fujitsu General Australia Australia
3.4
11
7
MediaCom
Jahwa China, Queensland Government Australia, Hawaiian Airlines
3.9
12
6
Madison Media
Marico India, Marico Media India
2.0
2.0
1
13
10=
Atomic 212
NT government Australia, Charles Darwin University Asia Pacific
1.5
1.5
3
14
8
Cummins&Partners
Jenny Craig Australia
0.8
0.8
2
15
10=
Essence
UpGrad India
0.5
0.5
2
16
13=
Blue 449
Dairy Brand Client
0.1
0.1
1
17
19
iProspect
PayPal India
0.3
Bank Client
-1.1
1
18
15
Dentsu Aegis Network
0.0
Tranportation Network Client
-1.5
0
19
56
Motivator
0.0
Honor India
-1.7
0
20
38
PHD
5.4
Huawei China
-14.1
13
124.7
402
Al Alali UAE, Singapore Airlines Global, Bukalapak Indonesia, NZ Post New Zealand
Dilmah New Zealand
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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