2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / June 2020
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.4
5.4
12
4.6
4.6
23
3.3
3.3
14
2.4
2.4
5
Budweiser SEA Abbott Nutrition project, Workforce Wunderman Thompson Singapore, Microsoft Project, Aqilliz project
2.2
2.2
2
1.8
1.8
10
7
BBH
Jollibee Food Corporation
1.0
1.0
1
8
-
8traordinary
TikTok SEA
1.0
1.0
1
9
8
BLK J
Scoot Global
0.8
0.8
1
10
11
McCann WorldGroup
Unilever Project, SG (CPF) Project
0.8
0.8
5
0.6
0.6
2
0.6
0.6
3
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis
2
2
Ogilvy
3
3
DDB
4
4
VMLY&R
5
5
72andSunny
6
6
7
AGENCY
RECENT WINS Museum of Ice Cream, Samsung eCommerce SEA, Align Tech Project Facebook Singapore Project, HSBC Project, Yokogawa Electrical International MSF Project, NEA Project, Oppo Project, IMDA Intel, HSBC Project, Temasek Project,3M Project
Singapore Technology & Design, National Arts Council Sensodyne Project, Bombay Shaving Company, Pollident
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
11
9
MullenLowe Group
12
10
Saatchi & Saatchi
13
12
Happy Marketer
Zespri International Digital
0.2
0.2
2
14
13
Dentsu
FMCG Client
0.2
0.2
7
2020(Jan-Jun)
31.7
133
2019(Jan-Jun)
35.0
103
YoY Comparison:
-9.5%
29.1%
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / June 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.2
1.2
24
Diageo, Bytedance, Mercatus, HSBC
0.7
0.7
4
Mindshare
Shopee Project, Resorts World Sentosa Digital, GSK Panadol
0.7
0.7
7
4
Havas Media
NTUC FairPrice
0.6
0.4
1
5
5
Essence
Finance Client
0.4
0.4
1
6
8
Universal McCann
Emirates Airlines
0.3
0.3
2
7
7
MediaCom
Hasbro, Duracell, SUSS, CK Holdings Property
0.2
0.2
5
8
11
OMD
FEDEX TNT
0.2
0.1
4
9
12
Initiative
Finance Client
0.0
0.0
1
2020(Jan-Jun)
3.9
52
2019(Jan-Jun)
2.9
46
35.1%
13.0%
2020 Creative & Media (Jan-Jun)
35.6
185
2019 Creative & Media (Jan-Jun)
37.9
149
YoY Comparison:
-6.1%
24.2%
RANK THIS MONTH
RANK LAST MONTH
1
6
dentsu X
Lark Technologies, Facebook, BBC Asia Project
2
2
PHD
3
1
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Emirates Airlines
Hasbro
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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