2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / June 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.6
2.6
8
2.1
2.1
12
1.1
1.1
7
0.9
0.9
5
0.8
0.8
3
IT Client
0.5
0.5
1
Dentsu
Finance Client
0.3
0.3
3
6
Grey Group
Edgewell - Sun Care, Marriott Recovery, Tuborg Equity
0.2
0.2
6
9
7
Wunderman Thompson HSBC
0.2
0.2
1
10
10
McCann WorldGroup
0.2
0.2
3
11
8
Publicis
0.2
0.2
2
12
9
BBDO
0.1
0.1
3
2020(Jan-May)
9.0
54
2019(Jan-May)
13.2
81
-31.3%
-33.3%
RANK THIS MONTH
RANK LAST MONTH
1
2
DDB
2
1
Ogilvy
3
11
Isobar
4
3
Leo Burnett
5
5
Saatchi & Saatchi
6
4
VMLY&R
7
14
8
AGENCY
RECENT WINS Livi Virtual Bank, Invest HK Project, Manulife Investment Management Pernod Ricard and Allied DomecqProject, Pizza Hut, China Resources Project Finance Client Alibaba Project, Generali Project, AXA Project, MPFA Project HKIA Project, Melco Project, HKIA Project
Microsoft Project, Starbucks Project Mead Johnson Project, NeoDerm Project Haagen Dazs Project, Chubb Life Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / June 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
1.9
5
Ferrero
0.6
0.6
5
OMD
Ngong Ping 360, Grand Lisboa, Green Monday, Emma Mattress
0.4
0.4
6
4
Universal McCann
Emirates Airlines
0.4
0.4
3
5
5
Havas Media
Hoiana, Book Depository
0.3
0.2
2
6
14
Starcom
Government Client
0.1
0.1
1
7
6
PHD
Diageo
0.3
0.1
1
2020(Jan-May)
3.9
46
2019(Jan-May)
5.6
26
-31.3%
76.9%
2020 Creative & Media (Jan-May)
12.9
100
2019 Creative & Media (Jan-May)
18.8
107
-31.3%
-6.5%
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Power Client
2
2
Mindshare
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Hasbro
Emirates Airlines
Ferrero
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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