2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / June 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
DDB
3
6
Isobar
TCL Electronics Global digital, Danone India digital
4
4
Wunderman Thompson
Ridgelinez Japan, Brand's Taiwan, HeroMoto - Design India Project
5
3
Sapient
6
5
VMLY&R
7
7
Publicis
8
8
Leo Burnett
9
10
Dentsu
10
9
BBDO
11
11
Havas Worldwide
12
12
Saatchi & Saatchi
13
13
McCann Worldgroup
14
15
TBWA
15
14
MullenLowe Group
16
16
BBH
17
18
Cummins & Partners
18
-
19
17
72andSunny
20
21
Grey Group
AGENCY
Channel T
RECENT WINS Luzhou Laojiao China Project, Facebook Singapore Project, Pizza Hut Hong Kong Johnson & Johnson Australia, Coles Supermarkets Australia Project, McDonald's Social Australia
Mercedes-Benz China Project, Marriott China Project Colgate-Palmolive India digital, YiLi China Project, 3M - Scotch Brite Singapore Project GSK China, Raymond Realty India, Dior China, Terrazas China Daiichi Sankyo Japan Project, VOGO India, Thai Health Promotion Foundation Thailand Project Mobile Premier League’s India, Lexus China, Honda China Project JD.com China, Pepsi Black Campaign China Project, TA business Event China Project Moen China, T3 Go China Project, Adobe Systms Sofware Ireland India Danone China Project, OPPO China Project, Sensodyne Singapore Project SG (CPF) Singapore Project, Innocent Bystander Australia, Microsoft Hong Kong Project Nintendo Switch China,Emerald Foods Australia, New Zealand Natural, League of Legends China Citi Australia, Uber India, Hershey's India, Zydus Wellness Partners India Jollibee Global, WM Motor China Sapporo Australia, Adore Beauty Australia, Red Cross Humanitarian Australia Australian liquor marketers Australia, Ego Pharma Australia, Sorbent Australia Tooheys Extra Dry Australia, Budweiser SEA, Golden Circle Australia, Budweiser Singapore GSK Consumer Healthcare Australia digital and social
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
39.2
160
38.4
111
22.8
22.8
68
19.8
19.3
122
18.9
18.8
17
15.9
81
15.7
14.9
87
14.3
14.2
77
13.5
12.4
122
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
39.2
40.4
18.9
Streets Blue Ribbon Australia
McDonald's Australia digital
12.6
Pag-IBIG Fund Philippines
11.5
56
11.6
Tooheys Extra Dry Australia
10.6
36
10.7
10.1
31
8.1
7.6
68
6.8
6.4
5
5.5
5.5
12
5.0
5.0
3
5.1
4.6
11
4.2
4.2
8
3.5
3.5
4
2.1
1.7
23
2020(Jan-Jun)
298.3
1,246
2019(Jan-Jun)
329.0
1,255
YoY Comparison:
-9.4%
-0.7%
2
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / June 2020 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
4
Wavemaker
3
2
Carat
4
6
OMD
5
5
Zenith
6
3
MediaCom
7
7
WPP
Unilever China
10.0
dentsu X
Lark Singapore, ELCA Korea, Taiwan Tobacco & Liquor Corporation Taiwan
15.2
Bytedance Singapore, Audemars Piguet Hong Kong, 3HK Hong Kong
19.2
AGENCY
RECENT WINS
Airstar Bank Hong Kong, L'Oreal Hong Kong, Yili China Project Bytedance China, Tencent Holdings China, L'OrĂŠal Indonesia, Religare Health Insurance India Pandora Jewellery Australia, Revlon Hong Kong, Mass Marketing Company Thailand Danone Thailand, Remy Cointreau China, Natural Diamond Council China The Y Australia, Mobile Premier League India, DBS Bank Taiwan SIE China, Duracell Global, Bank of China Hong Kong, Nivea China Digital, Good Doctor Indonesia
Diageo India
43.8
70
29.0
Danone Malaysia
25.6
22
28.6
Porsche Taiwan
23.4
108
23.3
McDonald's China (Planning)
19.0
55
18.4
10
16.2
41
10.0
1
Vitalon Taiwan
8.6
130
AmorePacific China
6.5
50
8.4
Natural Diamond Council China
6.5
21
6.2
Revlon Hong Kong
5.9
27
5.0
1
5.0
8
2.5
1
21.6 22.0
11
9
-
PHD
10
8
Starcom
11
9
Initiative
12
10
CIG
Audi China Digital
5.0
13
12
Spark Foundry
Ancestry.com Australia, Silverseas Cruises Australia, Mondelez eCommerce China
5.2
14
13
Omnicom Media Group Johnson & Johnson Aus & NZ
15
14
Havas Media
16
15
Universal McCann
17
16
Vizeum
18
17
Ikon
19
18
20
19=
Grab Indonesia, Ruang Guru Indonesia, Seedworks India, Mygate India OTT-Offline Energizer AU/PH/S Korea/MY, Otsuka Furniture (IDC) Japan, Food Panda Thailand Amway Holdings Berhad Malaysia, Excutive Yuan Taiwan, Nobel Biocare Taiwan
No.of Wins
49.4
8
McDonald's China planning, Dyaco Taiwan, Mirae Credit Information Korea Project Wacaol India, Ovaltine Indonesia, Natura Remadee Thailand Project
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Genuine Parts Company Australia
Network 10 Australia
2.5
5.1
Remy Cointreau China
2.5
17
5.1
Tapestry Inc. China
2.2
17
2.1
Abbott Taiwan
1.9
26
Myer Australia
1.5
Pandora jewellery Australia
0.9
1
Haystac
Girl Guides Victoria Australia, Bensons Trading Australia
0.4
0.4
2
Thinkerbell
SsangYong Australia
0.3
0.3
1
2020(Jan-Jun)
205.0
622
2019(Jan-Jun)
172.3
626
YoY Comparison:
19.0%
-0.6%
2020 Creative & Media (Jan-Jun)
503.3
1,868
2019 Creative & Media (Jan-Jun)
501.3
1,881
YoY Comparison:
0.4%
-0.7%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
3
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
4