2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / June 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
44.0
109
L.P.N DEVELOPMENT Thailand
42.1
151
DS China
33.9
112
25.3
41
20.3
91
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
DDB
McDonald's India, Haier China, SEAT China
44.1
2
1
Ogilvy
Transport for NSW Road Safety Australia, Gore -Tex China Project, Lazada Philippines
43.9
3
3
Publicis
Nike China, A2 China Project, Zee5 Domestic Business India
35.1
4
4
BBDO
Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China Retainer
25.3
5
6
Leo Burnett
Lincoln China, Audi Finance China, VW photo shooting China Project
20.7
6
5
Digitas
Coke Thailand, Pernod Ricard China, Tencent China Project
19.0
19.0
50
7
9
Dentsu
Britannia Timepass India
18.6
Liby China
15.4
127
8
7
Saatchi & Saatchi
Prayagh Nutri India, Visit Victoria Australia, Lenovo China Project
15.3
Mondelez India
15.2
45
9
8
FCB
The Electoral Commission of New Zealand, Sharp Aquos Malaysia, RHB Premier Malaysia
12.1
GPI - Cavanders India
11.9
20
10
88
Isobar
19.2
11.2
129
11
10
VMLY&R
9.0
9.0
49
12
12
McCann Worldgroup
Amway - Nutrilite China
8.3
84
13
11
Wunderman Thompson
8.2
Eucerin
7.6
62
14
13
TBWA
5.5
AXA Korea
5.1
4
15
14
MullenLowe Group
6.9
4.8
13
16
16
R/GA
4.1
4.1
4
17
15
Havas Worldwide
5.5
4.0
13
18
17
M&C Saatchi
19
18
Anomaly
20
19
The Monkeys
AGENCY
RECENT WINS
Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan Samsung Mongolia Project, Big Bazaar India, SUD Life India, Roewe China, Yida China Project H&M Taiwan Project, PMI Hong Kong Project, Hong Kong Land Philippines Project Zee 5 India, One Plus India, Tata Metallics India Project Hilton Hotels and Resorts Singapore, Singapore Airlines Global, Greenfields Indonesia, Hilton Singapore ZEE5 Partners Global, USV Private Limited India, Tata Motors' Altroz India MSD Japan Japan Project, Pandora Jewelry China Project, UOB Singapore, Olam Singapore Sydney Water Australia, PZ Cussons Australia, Shanghai Pudong Development Bank China Project RedBus Indonesia, Smartone Hong Kong, Tab Australia, the Australian Olympic Committee(AOC) Australia Johnnie Walker Global BCF Australia, Boats Camping Fishing Australia
12.5
RECENT LOSSES
CCB China
3.5
6
2.4
2.4
1
2.0
2.0
3
328.3
1,255
3.6
CIMB Malaysia Project
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / June 2019 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
3
Wavemaker
3
2
OMD
4
5
Universal McCann
5
4
Spark Foundry
6
8
Havas Media
7
7
Charm Group
8
6
dentsu X
9
9
Zenith
10
10
MediaCom
11
11
Initiative
12
12
Vizeum
13
13
Madison Media
Marico India, Marico Media India
14
14
Atomic 212
15
15
16=
AGENCY
RECENT WINS Ministry of Tourism India, General Mills China Digital Project, Toppr Technologies India Odisha Tourism India, AutoSports Australia, Australia Post Australia Media Estee Lauder Companies Hong Kong, Suncorp Australia, Super Retail Group Australia Mattel Europe, Asia, Africa, Coca Cola South Pacific, Slater & Gordon Australia MGA Australia, The Today Business Australia, PPG Industries Australia, MGA Entertainment Australia, Encore Tissue Australia, Mr Chen's Australia Changi Airport Group Singapore, Tinder India, Yes24 Korea Volkswagen Group China, Chang Ba China Australia Post Australia‎, Automobile Company Apparel Group Australia Project, QBE Insurance Group Australia, WeWork China, Hong Kong, Taiwan AOR, Honor India Project Nature’s Care China, ShareChat India, Allergan China, Huawei Technologies Co Ltd HongKong KPMG Australia, Carnival Cruise Line Australia, Swinburne University Australia, RSH Global Pvt Ltd India Lazada Limited Thailand Contract, Sino-Pacific Trading (Thailand) Co Ltd Thailand Contract, EASY BUY Public Company Limited Thailand Contract
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
61.6
IKEA Indonesia Project
60.4
171
36.8
OCBC Indonesia
28.9
80
30.7
Pizza Hut Vietnam
28.0
60
17.9
PPG Industries Inc. Australia
17.0
35
15.4
14
7.8
39
7.5
2
15.4
9.3
Fico Cements Vietnam
7.5 8.7
Enesis Group - Soffell Thailand
7.5
59
7.0
M1 Singapore
5.2
15
7.2
Carnival Cruise Line Australia
5.0
17
5.4
Cancer Council NSW Australia
4.9
16
5.3
Komoco Motors Pte Ltd Singapore
3.5
18
2.0
2.0
1
Spirit of Tasmania Australia, NT government Australia, Charles Darwin University Asia Pacific
1.7
1.7
4
Ikon
Lindt Australia, Metagenics Australia
0.8
MGA Entertainment Australia
0.6
2
16
Cummins&Partners
Jenny Craig Australia
0.8
Allianz Australia
0.5
2
16=
17
Essence
UpGrad India
0.5
0.5
2
16=
20
MediaHub
JWH Australia, CSR Australia
0.5
0.5
2
19
18
Slingshot
Daikin Australia
0.3
0.3
1
20
50
Publicis Beehive
Wellman India
0.2
0.2
1
172.3
626
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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