2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / June 2016
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
10.00
1
Subway Brazil
3.70
4
Gruppo Campari Brand Brazil
3.00
6
3.0
3.00
3
GSK Global, CMR Falabella Argentina, Avianca Brazil
3.0
3.00
3
Publicis
Carrefour Brazil, Molico (Nestlé) Brazil, Kit Kat & Crunch (Nestlé) Panama
2.7
2.70
4
6
DPZ&T
Wine.com.br Brazil, McDonald's LATAM Project
2.5
2.50
2
8
-
LOV
Philips(Digital) LATAM
2.0
2.00
1
9
7
BBDO
Farmacity Argentina, Aerolí neas Argentina
1.8
1.80
3
10
8
VML
Nespresso(Digital) Brazil, Raizen y Shell(Digital) Brazil
1.5
1.50
2
11=
9
Revolution
Salfer Brazil, Eletroshopping Brazil, Tanyx Brazil
1.4
1.40
3
11=
15=
Geometry
Fogón Colombia, Universidad de los Andes Colombia
1.4
1.40
3
13
10
Niña
Temaiken Argentina, La Nación Argentina, Fiat(Digital) Argentina
1.3
1.30
3
14=
36
J Walter Thompson
Personal Argentina
1.0
1.00
1
14=
11=
TBWA
McDonald’s Argentina
1.0
1.00
1
14=
11=
Amo
Foxton Brazil, Banco de Alimentos Brazil
1.0
1.00
2
14=
11=
Y&R
Televisión Nacional de Chile
1.0
1.00
1
14=
11=
Carlos y Dario
AXION energy Argentina
1.0
1.00
1
14=
21
Jüssi
1.0
1.00
2
20
15=
Bombay
0.9
0.90
3
44.20
49
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Talent Marcel
Claro Mobile Brazil
10.0
2
2
Mullen Lowe
Fox+ y Fox Play LATAM, Smart Fit Brazil, Lenovo LATAM, Personal Argentina
4.2
3=
3
FCB
Whirlpool LATAM, Serasa Consumidor Brazil, BissúCosmé ticos Mexico
3.5
3=
4
CP+B
B.blend Brazil, Bravecto Brazil, Diageo Project
3=
23
Grey Group
6
5
7
AGENCY
RECENT WINS
Rede(Digital) Brazil, Ambev(Digital) Brazil Hoteles Karisma Mexico, Cider Strongbow Mexico, Mondelez Brands Mexico
RECENT LOSSES
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / June 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
31.8
31.80
3
CTI Argentina Project, Banco Patagonia Argentina, Qubit LATAM
3.8
3.79
8
Carat
BRF Argentina
1.5
1.50
1
4
Initiative
Monte de Piedad Mexico, Gobierno Chile
1.2
1.02
22
5
5
OMD
Walgreens-Boots Mexico & Chile, De Gari Mexico
0.5
0.50
2
6
9=
Mindshare
FMCG Client
0.5
0.47
3
7
-
Mediabrands
Sin Delantal Mexico, DIAN Colombia, Bolsa Mercantil Colombia
0.4
0.36
9
8
6
BPN
Smar Fit Mexico
0.3
0.35
6
9
7
Maxus
Laboratorios Chopo Mexico
0.1
0.10
1
10
8
Universal McCann
Go Pro Mexico, Pernod Richard Chile, Santa Rita(Digital) Chile
0.2
0.05
10
11=
9=
Vizeum
0.0
0.00
0
11=
9=
Dentsu Media
0.0
0.00
0
11=
9=
MEC
0.0
0.00
0
11=
9=
Zenith
0.0
0.00
0
15
15
Starcom
0.0
Pfizer Mexico
-0.45
0
16
16
Mediacom
3.3
Volkswagen Global
-26.69
5
12.80
70
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Volkswagen Global, Bayer Mexico, Old Navy Mexico
2
2
Havas Media
3
3
4
AGENCY
RECENT WINS
Sony Electronics Project, Derco Peru, CELA Cosméticos Peru
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Farmacias Ahumada SA Chile
Perez y Villa Colombia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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