2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / June 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.56
19
1.80
1.80
3
Prudential
1.50
1.50
1
Saatchi & Saatchi
GNC Project, Belle International Project
1.25
1.25
4
5
McCann WorldGroup
Microsoft Project, Nolboo Project, Kiroro Resort Project
0.90
0.90
16
6
6
BBDO
MetLife
0.50
0.50
2
7
7
Isobar
Tourism Client
0.48
0.48
5
8
8
Leo Burnett
Sino Group Project, Sundan Project, Star Cruises Project
0.37
0.37
4
9
9
Publicis
P&G Swisse Project, HK Land Project
0.05
0.05
1
10=
10=
J Walter Thompson
0.00
0.00
0
10=
10=
Y&R
0.00
0.00
0
10=
10=
Dentsu
0.00
0.00
0
10=
10=
SapientNitro
0.00
0.00
0
10=
10=
Mullen Lowe
0.00
0.00
0
10=
10=
M&C Saatchi
0.00
0.00
0
10=
10=
Bates
0.00
0.00
0
10=
10=
Havas Worldwide
0.00
0.00
0
10=
10=
Grey Group
0.00
0.00
0
19
19
Ogilvy
-0.16
12
9.2
67
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
KVB Kunlun Project, China Mobile Project, Invisalign Project,
2.76
2
2
TBWA
SmarTone, Formula E Project, Happn Project
3
3
FCB
4
4
5
AGENCY
RECENT WINS
KFC, Huawei Project, CES Asia Project, ChinaChem Project
0.59
RECENT LOSSES
Vita Tea
SmarTone
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / June 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.10
5
3M
2.68
6
2.38
New World Hotels & Resorts
2.34
17
2.43
VISA
1.98
13
1.85
ASANA Project
1.24
7
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
PHD
Volkswagen, ASANA Project, Travel Expert, Revlon, Eos Products
3.10
2
1
Zenith
Shangri-La Hotels and Resorts, DJI, Fortune Pharmacal, Klook
2.72
3
4
Carat
Bausch & Lomb, Supercell, King
AGENCY
RECENT WINS
Quaker Project, Wheelock Properties Project, Machine Zone Project VF Group, Sony Pictures, Global Beauty(Digital), Carlsberg(Social)
RECENT LOSSES
4
3
OMD
5
5
Universal McCann
6
6
Starcom
VISA, Etihad Airways, 3M
0.41
0.40
5
7
10=
Vizeum
FMCG Client
0.25
0.25
1
8
7
MEC
Trinity(Digital), Hong Kong Airlines
0.24
0.24
9
9
-
Mediavest Spark
Macau Galaxy
0.20
0.20
1
10
8
Initiative
Suntory Cerebos
0.19
0.15
1
11
9
Dentsu Media
Finance Client
0.05
0.05
6
12
10=
Maxus
0.00
0.00
0
13
12
Mindshare
Hin Sang Group, Porsche Centre Hong Kong, Boehringer Ingelheim
1.05
Bausch & Lomb
-0.13
4
14
13
MediaCom
Nan Fung Development
0.25
MetLife
-1.11
1
15
14
Havas Media
NBA, Philips, Open University of Hong Kong
0.06
Travel Expert
-1.33
4
10.1
80
Sansiri
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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