2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / June 2016
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Motorola Global, GSK(Expert Marketing) Global, Coca-Cola(Social Media) ASEAN region
118.8
Expedia Europe
96.3
322
11
McGarryBowen
United Airlines Global, Clorox Global, JC Penney US
93.0
Staples US
88.0
12
3
5
McCann WorldGroup
Reckitt Benckiser (Lysol/Dettol) Global, GSK(Expert Marketing) Global, Staples US
69.3
Pandora US
67.7
261
4
13
Saatchi & Saatchi
GSK Global, Wal-Mart - Asda UK, Wal-Mart US, Mondelez (Gum and Candy) Japan
73.7
Club Med Global
64.0
55
5
2
Mullen Lowe
USAA US, Union Investment Germany, Fox+ y Fox Play LATAM
43.6
Subway Brazil
43.1
47
6
3
Anomaly
Beats by Dr. Dre Global, Campell Soups Brands US, Cancer Research UK
38.2
38.2
5
7
4
VML
Wendy's US, H&R Block(Social Media) US, Lipton Brisk US
37.0
37.0
5
8
8
DDB
Time Warner US, Jeep North America, Free Mobile France
62.6
Clorox Global
30.8
178
9
6
TBWA
Unitymedia Germany, Direct Assurance(Digital) France, McDonald’s Argentina
45.6
MillerCoors US
30.0
65
10
7
GSD&M
Dodge US, Blue Bunny US
26.0
26.0
2
11
9
FCB
12
10
Y&R
13
12
Isobar
Panasonic(Digital) India
19.1
14
14
Cheil Worldwide
Logitech India, Coca-Cola India Project. Fox Life India
18.0
15
15
Droga5
Glenmorangie Global, Pizza Hut US, Rustlers UK
22.4
16
16
CP+B
17
18
Dentsu
18
17
BBH
19
-
20
19=
RANK THIS MONTH
RANK LAST MONTH
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2
AGENCY
Clorox Global, Npower UK, Whirlpool LATAM, Independent Media Group South Africa Premier League UK, Chanel UK, Lombard Odier UK Project, Edgars South Africa
Vonage US, Betstars UK, Hershey US, Jose Cuervo US, Diageo Brazil Project LTA Singapore, Paty & Viení sima (BRF) Argentina, LEXUS China Project
RECENT LOSSES
34.1
Vonage US
25.5
23
29.8
Famous Footwear US
23.6
91
19.1
108
Pfizer Korea
17.5
67
Motorola Global
16.9
5
15.8
7
15.8
16.3
Cremica India
14.5
89
Ray-Ban Global, Macy's US, Uber UK, CreditExpert UK
24.3
Newell Rubbermaid US
14.2
7
Grey Group
GSK Global, Weber BBQ Global, Nomad Foods Europe
26.5
Olive Garden US
11.9
11
Talent Marcel
Claro mobile Brazil
10.0
10.0
1
690.1
1,361
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / June 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
170.3
109
UrbanClap India
49.9
3
49.2
Vivil Germany
45.5
119
Verisure Europe, Ancestry.com US, Leon's Furniture Canada
60.1
Paddy Power Betfair UK/Ireland
43.0
186
Zenith
21st Century Fox US, Nomad Food Europe, Klook APAC(7 Markets)
50.5
Swarovski Global
38.3
67
18
Horizon Media
LG Electronics US, Star Ratings Australia Project
22.8
22.8
3
7
8
Vizeum
21st Century Fox US, E.on UK, Reckitt Benckiser Thailand
21.8
Viacom UK
21.1
47
8
6
Initiative
Reckitt Benckiser Germany & Asia(6 markets), Gov of Netherlands, Gobierno Chile
25.6
Vympelkom Russia
20.6
78
9
7
Assembly
21st Century Fox US, E*Trade US, SodaStream US
19.3
19.3
4
10
10
Dentsu Media
Calzedonia Russia, Japan National Tourism Organisation Malaysia
13.7
13.1
119
11
-
Dentsu Aegis Media
IKEA (Media Buying) Global
12.5
12.5
1
12
11
Carat
Kellogg's Europe, The Post Office UK, BRF Argentina
32.6
Wal-Mart - Asda UK
12.3
207
13
16
Universal McCann
Tourism Australia Global, Go Pro France&Mexico, H&M France
29.8
Malaysia Airlines Global
6.0
68
14
12
Optimedia Blue 449
Intu Shopping Centres UK, Walmart Asda UK
5.7
Perfetti Van Melle Vietnam
5.6
2
15
15
MEC
Pernod-Ricard Germany, Monsanto UK, island2island Australia
9.9
LegalZoom US
5.3
82
16
13
Maxus
Huawei(Planning) UK, Church & Dwight US, Jet.com US, Weber BBQ UK
7.0
Linas Matkasse Sweden
5.3
21
17
14
Exterion Media
TfL UK
5.0
5.0
1
18
17
Solve
Radisson US, American Standard US
2.7
2.7
2
19
19
Dat Viet VAC Media
Vinamilk(Buying) Vietnam, Masan (Buying) Vietnam, Gia Vien Vietnam Project
1.8
1.8
3
20
23
Atomic 212
Origin Energy Australia, Tabcorp(Programmatic Buying) Australia
1.5
1.5
2
501.7
1,124
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
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1
PHD
Volkswagen Global, Carnival Corporation US&UK, Norpharma Denmark
172.4
Greenstone Australia
2
3
GroupM
Target US, Westpac Australia, IKEA (Media Buying) Global
50.8
3
4
Havas Media
Swarovski Global, Tracfone US, Staples UK
4
2
OMD
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Bridgestone India
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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