2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / June 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
18.5
3
8.8
8.8
5
RWE Germany
7.2
7.2
1
Mullen Lowe
Bank of England UK Project， DWP Universal Credit UK, Union Investment Germany
6.2
6.2
5
Fallon
Skoda Digital UK
6.2
6.0
2
-
Grey Group
GSK Global, Nomad Foods Europe, Getraenke Hoffman Germany
9.0
P&G Dishwashing Brands Europe
6.0
5
7
2
Saatchi & Saatchi
Wal-Mart - Asda UK, GSK Global, Ferrovie dello Stato Italy
10.0
Union Investment Germany
5.5
3
8
4
FCB
Clorox Europe, Npower UK, Beko appliances France, Barnardo's UK, Pearson Project UK
5.3
5.3
6
9
5
McGarryBowen
Monster.com Europe, Clorox Europe, United Airlines Europe
5.2
5.2
5
10
6
M&C Saatchi
The Home Office UK, Open University UK, Ajinomoto France
5.6
4.4
5
11
7
Iprospect
VisitScotland Europe(SEO), Team Sky UK, Kellogg's(Digital) Europe
4.2
4.2
4
12
8
Karmarama
Confused.com UK, Just Eat UK, Unibet Europe, Betfair UK
4.0
4.0
4
13=
-
Fred & Farid
Club Med Global
4.0
1664 Kronenbourg France
3.6
1
13=
10
Ogilvy
GSK(Expert marketing) Global, Clorets Gum Global, Aldi Sud Germany, Motorola Europe
9.3
Expedia Europe
3.6
5
15
9
The Corner
Blu eCig Global, National Accident Helpline UK
3.4
3.4
3
16
11
Lucky Generals
Yorkshire Tea UK, Premier Inn UK, Taylors of Harrogate UK
3.1
3.1
3
17
12
Altmann+Pacreau
Haier Appliances Europe, Findus France
3.0
3.0
2
18=
15
BMB
Batiste UK, New Balance UK, Tapi Carpets UK
3.9
2.9
3
18=
13
Creature
Dreams UK
2.9
2.9
1
20
14
Havas Worldwide
Interflora France, Heathrow Airport UK, Singapore EDB Germany
4.8
2.7
4
106.5
70
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
Unitymedia Germany, Direct Assurance France, Le SIG (French gov.) France
21.5
2
16
McCann WorldGroup
GSK(Expert marketing) Global, Alzheimer's Society UK
3
-
Scholz & Friends
4
3
5=
43
5=
AGENCY
RECENT WINS
RECENT LOSSES
Smyths Toys UK
Transport for London UK
Purple Bricks UK
Nomad Foods Europe
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / June 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
34.2
57
PDSA UK
21.4
47
13.7
Vympelkom Russia
9.6
29
Glenmark Russia, Cigna PanEurope, Avinor Norway
19.6
Paddy Power Betfair UK/Ireland
9.4
82
Intu shopping centres UK, Wal-Mart - Asda UK
5.7
5.7
2
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Volkswagen Europe, Carnival Corporation UK, Norpharma Denmark
34.2
2
2
Havas Media
Swarovski Europe, PKO Poland, A&E UK, Staples UK
21.9
3
3
Initiative
Reckitt Benckiser Germany, Miratorg Russia, Gov of Netherlands
4
4
OMD
5
5
Optimedia Blue 449
6=
6
MEC
6=
7
Maxus
8
8=
The Village Communications
Boghossian UK
9=
10=
Goodstuff
9=
10=
11=
AGENCY
RECENT WINS
Pernod-Ricard Germany, Monsanto UK Mutti Italy, Lierac Italy, Bord Bia Ireland, Vitana Czech, Weber BBQ UK
RECENT LOSSES
1.8
Norpharma Denmark
1.3
2
1.5
Seiko UK
1.3
8
1.1
1.1
1
Spotify UK, RateSetter UK, ITV UK
0.8
0.8
3
Generation Media
Wowwee UK, Jazwares UK, Winning Moves UK
0.8
0.8
3
12=
Switched on Media
Club Med UK
0.5
0.5
1
11=
12=
The7stars
Nintendo UK
0.5
0.5
1
11=
12=
Total Media
Rustlers UK
0.5
0.5
1
11=
12=
John Ayling & Associates
The Money Shop UK
0.5
0.5
1
11=
-
Arena Media
Universal Music
0.7
Monsanto UK
0.5
1
16=
19
Universal McCann
H&M France, Go Pro France, Green Cola Greece, Seiko UK
2.1
Viacom UK
0.3
4
16=
16
The Gate
PDSA UK
0.3
0.3
1
18=
17=
Vizeum
E.on UK
0.8
0.1
1
18=
17=
Rocket
FMCG Client UK
0.1
0.1
2
20
8=
Zenith
Nomad Food Europe, Shangri-La Hotels and Resorts Europe
1.2
-0.4
2
88.3
249
Viacom UK
Toyota Hungary
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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