2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / June 2016
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
187.2
100
121.2
17
88.2
49
76.7
88
48.2
40
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Nescafe Project, E-Land, Rebecca Fashion Project
187.2
4
Saatchi & Saatchi
Mondelez(Gum and Candy), Petco, VIVO Project
123.7
3
2
Isobar
FMCG Client
88.2
4
3
Publicis
Mymm Project, Tencent Project, Tiger Beer Project
83.2
6
5
McCann WorldGroup
JJVC Project, GM Wuling Project, Family Mart Project
48.2
5
9
J Walter Thompson
Air China (Branding), Unilever Project, Huawei Project
51.7
FMCG Client
45.2
35
7
11
Dentsu
Auto Client
40.9
Jing Dong Project
40.8
33
8
6
Cheil Worldwide
FMCG Client
38.0
38.0
19
9
7
TBWA
Bellamy's Organic, L'Oreal Project, Jaeger LeCoultre Project
35.4
33.5
10
10
8
Leo Burnett
China Mobile(And 4G), Huawei B2B, Whirlpool, Yili Jindian Project
31.1
31.1
10
11
10
Havas Worldwide
Huawei Smartphone Project
26.1
26.1
1
12
12
Fred & Farid
Sephora, Mondelez Project, Vivo
39.1
Car Client
23.5
3
13
13
DDB
EVO Project, J&J Listerine(Digital), Mobvista Project
22.5
Vita Tea
20.5
11
14
16
Y&R
China Southern Airline, Bosch, Unicom VSENS
16.0
16.0
4
15
14
FCB
Nubia Z11
13.0
13.0
3
16
15
BBDO
MetLife
12.4
12.4
3
17=
17=
AKQA
Johnson's Baby Digital
6.5
6.5
1
17=
17=
Wieden & Kennedy
AB InBev - Corona
6.5
6.5
1
19
-
DAIKO
Zheng zhou Nissan, Artistic Beer/Laoshan Beer, DYK - KX5 Project
9.8
4.9
3
839.5
431
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Shinho
FMCG Client
Bosch
China Southern Airline
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE China / June 2016 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
147.2
147.2
11
Dream Cruises, Bright Dairy Project, Nippon (Ecommerce),COFCO
76.1
76.1
45
Dentsu Media
FTMS Project
41.9
41.9
8
4
PHD
Volkswagen, Swisse, Carnical Cruise Lines
40.1
New Balance
36.9
4
5
5
Mindshare
Hitachi, Tencent MIG, KangShiFu(Digital), Nubia Mobile Phones
57.4
FMCG Client Project
30.0
7
6
6
OMD
Sony Pictures, Carlsberg
29.4
SilkAir
26.0
5
7
7
Vizeum
FMCG Client Project
17.2
17.2
8
8
8
MediaCom
Nikon, AirChina (Planning), Travelzoo, Bank of China Project, Jolibee
31.1
Car Client(Digital)
10.0
10
9
9
Starcom
Yi Ou Lai, Pandora
8.0
Luxury Client
7.2
3
10
10
Allyes
Snow Beer (Online)
3.3
3.3
1
11
11
Mediavest Spark
Macau Galaxy
2.6
2.6
1
12
12
Havas Media
Philips Lighting, Parmigiani, Remy Martin Project
2.4
2.4
8
13
13
Universal McCann
VF Group, Ningbo Fangte, Coty Brands
7.4
2.1
4
14=
14=
Initiative
0.0
0.0
0
14=
14=
Maxus
0.0
0.0
0
16
16
MEC
-2.6
7
400.4
122
RANK THIS MONTH
RANK LAST MONTH
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Zenith
Shanghai General Motors, L'Oréal (Performance)
2
2
Carat
3
3
4
AGENCY
RECENT WINS
MeituanWaimai, Suning(Planning), Vitasoy(Planning)
ESTIMATED YTD WIN REVENUE (RMB ￥m)
4.2
RECENT LOSSES
Sony Pictures
IT Client(Search)
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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