2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / June 2016
RANK LAST MONTH
1
1
Ogilvy
2
5
McCann WorldGroup
3
2
Y&R
Unicom VSENS China, Sony Pictures (Social Media) Malaysia
26.5
4
3
DDB
SAP Marketing Service India, 7Luck Casino Korea, Hennessy Hong Kong Project
27.6
5
9
Saatchi & Saatchi
GSK Global, Petco China, Reliance Petrolium India
6
6
Publicis
7
8
8
AGENCY
RECENT WINS Coca-Cola(Social Media) ASEAN region, GSK(Expert Marketing) Global Coca-Cola Korea Project, GSK(Expert Marketing) Global, Bayer Australia Project
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
68.7
FIAT India
65.4
287
28.2
VIP India
28.0
252
26.5
86
Vita Tea China/Hong Kong
26.2
171
27.0
Emirates Indonesia
25.2
52
Mymm China, DTDC India, Unilab (Bioflu) ATL Philippines
24.4
FMCG Client China
22.9
198
J Walter Thompson
Air China(Branding) China, Amazon India, Asian Paints India Project,
23.9
OOZOO Korea
21.7
176
4
TBWA
Go Daddy Singapore, JaegerLeCoultre China Project, Asahi New Zealand
23.1
Bosch China
21.0
61
9
7
Isobar
Panasonic India Digital Project
19.1
19.1
108
10
11
Dentsu
Nissan China Project, LEXUS China Project, Maruti Suzuki (Digital) India
15.8
Weet-Bix Australia
14.5
88
11
10
Cheil
Aditya Birla Group India, National Geographic India, Fox Life India
13.7
Pfizer Korea
13.1
55
12
13
Mullen Lowe
Cleartrip India, Enzen Global India, Housefull.com India
12.5
Axis Bank India
12.5
39
13
12
Leo Burnett
Canara HSBC & OBC Insurance India, Clove Dentist India Project, Star Cruises HK Project
14.5
Woolworths Australia
10.9
79
14
-
Fred & Farid
Sephora China, Mondelez China Project, Vivo China
7.0
Car Client
4.6
4
15
14
FCB
Jagran Prakashan Brands India, Nubia China, Vero Coffee India
4.4
DTDC India
4.3
7
16
15
M&C Saatchi
3.6
3.6
10
17
17
DigitasLBi
2.4
2.4
1
18
16
BBDO
19
23
Grey Group
20
18
SapientNitro
Hugo Boss(Digital) APAC
21=
19=
Wieden & Kennedy
21=
19=
23
-
24
21
25
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
22
Woolworths Australia, Celcom Malaysia, Malaysia Airports Malaysia Project Shangri-La Hotels and Resorts Global Guardian Health And Beauty Malaysia, Vita Tea China&HK, TAB Australia GSK Global, Weber BBQ APAC, GMHBA Australia
6.8
Foxtel Australia Project
2.3
8
4.8
Melbourne Racing Club
1.3
4
1.0
1.0
5
AB InBev - Corona China
1.0
1.0
1
AKQA
Johnson's Baby(Digital) China
1.0
1.0
1
McGarryBowen
Brand USA tourism APAC, Acura NSX Singapore Project
0.8
0.8
3
BBH
Shangri-La Hotels and Resorts Global, Snapdeal India
0.8
Dulux Australia
0.0
3
Havas Worldwide
Huawei Smartphones APAC Project, Danone Nutricia Brands Indonesia, D'lecta India
2.1
Virgin Mobile Australia
-0.9
3
328.2
1,702
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / June 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
MYOB Australia
34.6
38
33.2
Macau Galaxy China/Hong Kong
27.2
84
Shanghai General Motors China, L'OrĂŠal(Performance) China, SUTD Singapore
34.2
Swarovski Global
27.2
65
Carat
Starhub Singapore, Richard Mille Thailand, JDE Thailand, COFCO China
23.9
OCBC Bank Singapore
22.1
202
4
Mindshare
Oppo Thailand, LRBT Pakistan, VGP Universal Kingdom India
24.0
VF Group China/Hong Kong/Korea
13.6
75
6
6
Dentsu Media
12.2
Bridgestone India
11.6
118
7
8
Vizeum
11.1
Tennis Australia
10.9
45
8
7
Initiative
10.7
McPherson's Australia
10.0
27
9
9
Starcom
10
10
MEC
11
11
Havas Media
12
12
13
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Volkswagen Global, Swisse China, Dilworth Trust Board New Zealand
36.7
2=
2
OMD
Tabcorp Australia, Frucor Beverages Australia, Crown Gas Hong Kong Project
2=
5
Zenith
4
3
5
AGENCY
RECENT WINS
Japan National Tourism Organization Malaysia, FTMS China Project AFL Australia, Reckitt Benckiser Thailand, Warner Brothers Pictures India Specsavers Australia, Anmol Biscuits India, Uniworld Australia Project Pandora China, King Power Duty Free Thailand, Alvogen Korea Project Airtel Bangladesh, Perfetti Van Melle vIetnam, Flinders University Australia
RECENT LOSSES
9.3
FlyDubai Global
7.4
42
8.2
EDB Singapore
6.0
80
Swarovski Global, Sangam Communications APAC, Innocean UAE
7.7
JDE Thailand
4.4
57
Maxus
OLX India, OCBC Bank Singapore, Danone Nutricia Australia, Tata Motors India
2.9
Warner Brothers Pictures India
1.7
9
13
Mediavest Spark
Apply Direct Australia, AGKL Australia, EA Australia,Macau Galaxy China/Hong Kong
1.4
1.4
4
14
14
Universal McCann
RACQ Australia, Coty China (Adidas Body Care & Skin Care), Netmarble Korea
13.4
Malaysia Airlines Global
-0.5
50
15
15
MediaCom
Nikon China, Unilab Philippines, Commonwealth Games Australia
18.1
Volkswagen Global
-13.9
60
163.8
956
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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