2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / June 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Benecol Europe
25.8
9
23.0
TSB Bank UK
21.2
6
Generali Investments Europe, Sixt UK
20.3
Allianz UK
18.3
8
Hirschen Group
MediaMarkt Germany
14.5
14.5
1
4=
TLGG
MediaMarkt Germany
14.5
14.5
1
6
6
Saatchi & Saatchi
HomeAway.com Europe, Acer Europe
12.3
11.8
3
7
7
Kolle Rebbe
Krombacher Beer Germany, Netflix Germany
10.7
10.7
2
8
8
Rosapark
SFR Numericable France
10.0
10.0
1
9
9
JWT
Treasury Wine Estates Europe, La Redoute UK, Legal & General UK,
11.2
Royal Caribbean UK
9.8
7
10
10
BBH
Tesco UK
18.4
Pirelli Europe
8.5
1
11
11
Buzzman
Brandt Appliances France, Huawei France, Ikea France
8.0
8.0
4
12
12
VCCP
Nationwide Bldg Society UK, Bild Germany, Blu ecig UK
7.1
7.1
3
13
13
Isobar
Carglass France, Chambord(digitalUK
6.0
6.0
2
14=
14
Iris
Wickes UK, PZ Cussons Eurpoe
5.4
5.4
3
14=
15
R/GA
McDonalds UK, Simple Europe, Dyson UK
7.0
5.4
3
16=
16=
72andSunny
Axe / Lynx Europe
5.0
5.0
1
16=
16=
Serviceplan
Penny Germany
5.0
5.0
1
18
20
Fold7
Magners UK
4.6
4.6
2
19
23
M&C Saatchi
JW Marriott Europe, Royal Mail UK
5.0
4.5
5
20
19
KesselsKramer
Aer Lingus Europe
4.0
4.0
1
200.1
64
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
DDB
Audi France, Waitrose UK, The Singleton Malt Global
27.8
2
1
Havas Worldwide
Lidl France, Co-operative Bank(CRM) UK
3
3
Grey Group
4=
4=
4=
AGENCY
RECENT WINS
RECENT LOSSES
Boxer Sweden
Volvo Cars Europe
Oxfam Germany
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / June 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Comedy Central UK
26.7
44
18.4
Warner Music France
14.8
32
VF Corporation, Weetabix UK, Warner Music France
7.8
Hiscox UK
7.0
14
OMD
Virgin Trains East Coast UK, Huawei UK, Kika Hungary
15.8
Dr Oetker Belgium
6.8
45
10
Starcom MediaVest
Etihad Airways Partners, Lidl France, Masterfoods(Buying) France
7.7
P&G Israel
6.7
3
6
4
MEC
Lloyds UK, Swinton Insurance UK
6.4
RautaKesko Russia
5.8
2
7
5
Arena
CIC France
5.4
5.4
1
8
7
Universal McCann
General Mills Spain, Lenovo Russia, PreVox UK
10.2
Tempur Netherlands
3.3
79
9
11
Carat
Lefdal Norway, Västtrafik Sweden, DGT Spain
5.6
Mr Green Italy
3.0
18
10
17
ZenithOptimedia
Harvey Nichols UK, Coty Europe, Uniqlo UK
8.5
Pernod Ricard Spain
2.9
3
11
9
Mediacom
Pernod Ricard Spain, Demirören Holding Turkey, Pandora Turkey
13.9
Bayer Germany
1.1
61
12
8
The7Stars
Iceland UK, Victoria Plumb UK, GO Outdoors UK
2.4
Uniqlo UK
0.9
3
13
12
BPN
Dagrofa Denmark, Unipharm Poland
0.8
0.8
2
14
13
Goodstuff
Hiscox UK
0.6
0.6
1
15
14
Boutique
Costcutter Supermarkets Group UK
0.3
0.3
1
16
15
Blue 449
Carphone Warehouse UK
1.6
Halfords UK
-0.7
1
17
16
Mindshare
Booking.com, Legal & General UK
1.0
Bifi Europe
-3.6
2
18
18
Maxus
0.0
SC Johnson Europe
-9.5
0
19
19
Initiative
4.7
CIC France
-11.1
48
61.3
360
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Zuto UK, Belvedere Group France, SAP UK
27.8
2
2
Havas Media
Ubisoft Europe, SFR Numericable France, Royal Mail UK
3
6
Vizeum
4
3
5
AGENCY
RECENT WINS
Maandag Netherlands, Dublin Business School Ireland
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 154 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
2