R3 2023 June New Business League - Europe

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 2 Havas Worldwide Amazon Uk, University of Central Lancashire Uk, Amorim Portugal Project 27.4 27.4 88 2 1 IPG Health Pfizer Global 25.0 25.0 1 3 3 VMLY&R The Federal Ministry of the Interior and Community Germany Project 16.4 16.4 19 4 4 Publicis Worldwide Barilla GR Fratelli France Retainer, Samsung Electronics France Project 9.6 9.6 45 5 5 M&C Saatchi Group Lisa snowdon - Debehams UK, British Council Project, Porsche Germany Intenational Sponsoring, Debenhams UK, Kia UK 9.2 9.2 61 6 6 Saatchi & Saatchi John Lewis Partnership UK 7.6 7.6 23 7 10 Dentsu Kiwa N.V. Finland Project, Ikano Bank AB (publ) Sweden Project, Spendrups Bryggeriaktiebolag Sweden Project 6.9 6.9 45 8 7 Epsilon Speedy Project 6.6 6.6 33 9 8 Adam&Eve Halifax UK, BT Business UK, Eurostar Europe 6.5 John Lewis Partnership UK 6.0 5 10 11 Leo Burnett Allwyn UK Retainer 4.7 4.7 27 11 9 Wieden & Kennedy Hennessy Global 5.0 Intuit Quickbooks UK 4.6 1 12 12 Grey Group Arbejdernes Landsbank Denmark, Artsana Group Italy, FINNERN GmbH & CO. KG Germany 4.4 4.4 14 13 13 Digitas La mer Cosmetics Germany Project, Arabian Oud United Arab Emirates Project, OSHO United Arab Emirates Retainer 3.2 3.2 16 14 14 Ogilvy Uber & Uber Eats Spain, Nencini Italy 3.2 3.0 16 15 15 R/GA Allianz Uk, Playstation Uk, Fresh Uk 2.7 2.7 8 16 19 MullenLowe Group Freemans Grattan Holdings UK, Talenti Spain Project, Tropicana Spain 2.6 2.6 7 17 16 Prodigious Philip Morris International Inc. UK Project, Philip Morris International Inc. Germany Project 2.4 2.4 12 18 17 Carre Noir Carlsberg Danmark France Project, Comite Colbert France Project, Abeille Assurances Holding France Project 2.4 2.4 12 19 18 MetaDesign Auto Client 1.6 1.6 8 20 20 Neverland Innocent Drinks UK 1.0 1.0 2 2023 (Jan-Jun): 152.2 485 2022 (Jan-Jun): 187.6 440 YoY Comparison: -18.9% 10.2% Europe

/ Jun 2023

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 2 Havas Media European Parliament France, Correos Spain, Pink Lady France 18.7 Loterias y Apuestas del Estado Spain 18.0 53 2 1 EssenceMediacom Bourne Leisure Group UK Travel， Skybet UK, A2A Italy, Flutter UK 16.6 16.4 19 3 3 Publicis Media Pfizer Global, Western Union Netherlands, Elida (Zwitsal) Netherlands, Western Union Belgium 12.9 12.9 7 4 4 OMD Miravia Spain, Masdar COP28 MENA, IDO-RAKBANK MENA, NAY Elektrodom Slovakia 10.8 Clas Ohlson Sweden 10.1 33 5 10 iProspect Saga UK, Next UK, Center Parcs UK 7.1 7.1 16 6 5 PHD Neilson Financial Services UK, Getyourguide France, Planeta De Agostini Italia Italy 7.5 Fortum Sweden / Norway / Finland 6.8 34 7 13 Carat Media Markt Netherlands, Government of Catalonia Spain, Media Markt Belgium 4.8 De Agostini Publishing S.p.A. Germany 4.8 13 8 7 Croud Aira UK, Frasers Group UK, Informa PLC UK Project, Magnet Kitchens UK 4.2 4.2 4 9 8 Zenith Adobe Systems Incorporated UK, Western Union Germany, Adobe Germany 3.6 3.6 15 10 9 Hearts & Science Jaguar Land Rover (JLR) Global 3.5 3.5 1 11 6 Wavemaker Wayfair UK, Ministerio De Agricultura Ganaderia Acuacultura Y Pesca Spain, Easyjet Airline Company Limited Italy 8.0 Media Markt Netherlands 3.5 56 12 12 Dentsu X Qonto Italy, Health & Happiness (H&H) Italy 2.2 2.2 9 13 14 Brainlabs Estée Lauder UK 1.5 1.5 1 14 11 Initiative Montenegro SPA Italy, Montenegro SPA Germany, Montenegro SPA France 2.1 Media Markt Belgium 1.4 14 15 16 Performics Western Union France, Western Union UK, SOS electronic s.r.o. Slovakia 1.1 1.1 9 16 17 Spark Foundry GOODYEAR DUNLOP TIRES OPERATIONS SA Poland 0.8 0.8 4 17 18 Omnicom Media Group LNER UK 0.6 0.6 1 18 19 Mediahub Esprit Global 0.6 0.6 1 19 20 Universal McCann Fidelity International UK 0.8 0.5 1 20 21 M/SIX TRT Turkey Local, Webfleet solutions UK, Kavak / Carvak Turkey 0.4 0.4 3 2023 (Jan-Jun): 101.4 355 2022 (Jan-Jun): 129.0 320 YoY Comparison: -21.4% 10.9% 2023 Creative & Media (Jan-Jun): 253.6 840 2022 Creative & Media (Jan-Jun): 316.6 760 YoY Comparison: -19.9% 10.5% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI.

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