2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Jun 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
2.52
3
1.0
0.97
12
Manufacturing Services Brand
0.5
0.50
1
BC&F Dentsu
IT Client
0.4
0.40
2
5
Saatchi & Saatchi
NIB Project, Alcohol Client
0.2
0.18
3
9
Isobar
Villa Maria Estate
0.1
0.08
3
2021 (Jan-Jun):
4.6
24
2020 (Jan-Jun):
3.0
30
56.8%
-20.0%
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RANK LAST MONTH
1
1
Special Group
2
4
DDB
3
2
FCB
4
3
5 6
AGENCY
RECENT WINS Kiwibank, Standard Issue Global, ANZ Bank Latitude Finance (GE Money) Project, NZ Transport Agency (light rail) Project, NZ Transport Agency
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Jun 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.6
0.57
3
Health Science Group, Bunnings Project, TikTok Project
0.2
0.21
4
Havas Media
Ola Group
0.2
0.17
1
4
OMD
Canva, Meadow Mushrooms, Get Wellington Moving Project
0.2
0.15
3
5
5
Pivotus
Snap Fitness
0.1
0.13
1
6
6
H&S
Icebreaker
0.1
0.11
1
7
7
Initiative
Cigna
0.1
0.10
1
8
8
Spark Foundry
Ineos Grenadier
0.1
0.05
1
9
9
Wavemaker
OLA
0.0
0.03
1
2021 (Jan-Jun):
1.2
16
2020 (Jan-Jun):
(0.4)
20
-
-20.0%
2021 Creative & Media ((JanJun))
5.9
40
2020 Creative & Media ((JanJun))
2.5
50
131.1%
-20.0%
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RANK LAST MONTH
1
1
Carat
General Motors Specialty Vehicles
2
2
PHD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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