2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jun 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
70.1
367
44.7
110
33.7
33.7
136
24.4
24.4
110
20.0
20.0
69
17.7
60
15.3
15.3
30
16.1
15.1
59
14.2
14.2
48
13.4
13.4
42
12.6
123
13.2
12.2
51
9.0
9.0
19
7.4
6.9
36
6.5
4
4.0
40
4.0
4.0
1
4.0
4.0
23
3.8
3.8
8
3.5
3.4
38
2021 (Jan-Jun):
374.0
1,521
2020 (Jan-Jun):
298.3
1,246
YoY Comparison:
25.4%
22.1%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
MSD Singapore, Workforce Singapore, Hotels.com Japan
70.1
2
2
Leo Burnett
GOQII India, HK telecom Hong Kong Project, Li_Auto China Project
45.6
3
3
4
4
5
6
AGENCY
RECENT WINS
L&T Reality India, Rohan Wunderman Thompson Corporation India, Property Infratech India MOH Singapore, Octopus Hong DDB Kong, Latitude Finance (GE Money) New Zealand Project BBDO
Tabtouch Australia, NSW Govt Australia, Sydney Water Australia Glico Pocky China Project, Uniqlo China Project, Glico PRETZ China Project Huawei China Project, MercedesBenz China Project, TI Cycles India Project Art and Photography Foundation India, Castrol India Project, Dabur Vita India TC Pharma Thailand, HKU China, E Learning China Project, Ooredoo Qatar Farfetch China Project, Red Fiber Broadband Philippines Project CP Food Solutions Thailand Project, Asian Civilization Museum Singapore Project B&O China Project, J&J_Xian China project, Lundbeck China project REA Australia Project, Australia Ballet Australia Project, Cerebral Palsy Australia Australia Project SCDL (2022 Transport Campaign) Qatar Project, Rene Mouawad Foundation Lebanon
6
5
Dentsu
7
13
Digitas
8
11
Havas Worldwide
9
7
Grey Group
10
8
McCann Worldgroup
11
9
VMLY&R
12
10
Publicis
13
12
ThinkerBell
14
15
M&C Saatchi
15
14
Special Group
ANZ Bank ANZ
6.5
16
34
Saatchi & Saatchi
SVW China, IM Car China, NestleTotole China Project
6.6
17
16
Accenture Interactive
18
18
MullenLowe Group
19
17
BMF
20
42
Isobar
Jaguar Land Rover Global IMDA Singapore Project, Friesland Campina Singapore Project, Zee 5 India Project Federal Govt project Australia, Hipages Australia, NSW Road Safety project Australia Clarins China Project, Nippon China Project, TCP China Project
18.7
15.0
RECENT LOSSES
Fortis Healthcare India
United Airlines Global
LG TVs Global
Ladbrokes Australia
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jun 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Techcombank Vietnam
29.3
23
31.1
Campari Group Australia
28.3
73
WeTV Indonesia, Mandom (Purcelle) Indonesia Project
25.6
Brillon India
24.4
34
Publicis Media
Stellantis Global
24.0
24.0
1
6
Carat
ByteDance China, Thai Health Promotion Foundation Thailand Project
22.3
Curtin University Australia
18.4
87
6
5
OMD
Belong Australia, Treadone India, Maven Dental Australia
19.0
Eastspring Thailand
17.0
46
7
9
Initiative
Insurance Australia Group Australia, Afterpay Australia, RSPL India
14.3
Hamdard(Offline) India
12.8
37
8
7
Universal McCann
Brillon India, Henkel China, Sentosa Development Corporation Singapore
10.6
10.6
26
9
8
Havas Media
Red Bull China, Ambuja Cement India
9.9
8.8
27
8.3
8.2
9
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Zenith
Pet Culture Australia, BAIC China, Carsome, DTwelve Spaces
33.9
2
2
Wavemaker
De‘Longhi China, Philips (Planning) China Project, Bill & Melinda Gates Foundation India
3
3
PHD
4
4
5
AGENCY
RECENT WINS
RECENT LOSSES
LBC Philippines
10
10
Spark Foundry
Toyota Australia, Alibaba Cloud China Project, Brown Forman SEA
11
11
Dentsu X
Wal-Mart China, Toshiba Vietnam Project, DAIKIN Vietnam Project
5.1
5.1
72
12
-
Trio
PepsiCo Australia
2.1
2.1
1
2.1
14
0.7
0.7
5
0.7
0.7
2
0.5
0.5
5
13
12
14
-
Kaimera
15
13
Pivotus
16
20
Resolution Digital
17
15
Ryvalmedia
Aqualite India, Ozone India, Bayer Consumer Health India, Febreze Korea BritBox, Campos Coffee, Aston Martin, My Muscle Chef, MedAdvisor Australian Building Company Queensland, Snap Fitness ANZ SCA Listnr Australia, Precision Group Australia Project, PwC Australia Project MYOB Australia, Openpay Australia
0.4
0.4
2
18
14
Match & Wood
Curtin University Australia
0.3
0.3
2
19
16
CHE Proximity
MyState Bank Australia
0.3
0.3
1
20
-
Kinnect
Maple India Digital
0.3
0.3
1
2021 (Jan-Jun):
183.4
599
2020 (Jan-Jun):
205.0
622
YoY Comparison:
-10.5%
-3.7%
2021 Creative & Media (Jan-Jun):
557.4
2,120
2020 Creative & Media (Jan-Jun):
503.3
1,868
YoY Comparison:
10.8%
13.5%
MediaCom
5.8
Breitling China
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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