2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / July 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
Wunderman Thompson Shell Project
AGENCY
RECENT WINS
Philip Morris Project, NocNoc Project, Blackmores Project
Rexona Project, Bangkok Life Assurance, Siam Regal Co., Ltd. Project, True Vision Project, JD Central e-commerce Empower Steel Project, Bingostar Project, Panasonic TV Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.6
2.6
16
2.0
2.0
11
1.2
1.2
8
1.0
1.0
16
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
3
3
BBDO
4
4
DDB
5
5
VMLY&R
International Pet Food Project, Intel, Dolfin Project, PWP Project
0.9
0.9
5
6
6
Dentsu
SCG Packaging Project
0.7
0.7
9
7
7
Havas Worldwide
Electricity Generating Authority Of Thailand Project
0.5
0.5
1
8
8
Grey Group
0.2
0.2
6
9
9
McCann WorldGroup
Line Bank, Singha Beer CESPRI Project, Galderma Project, Nestle Project, L'Oreal Project
0.1
0.1
7
10
10
Digitas
BOI Project
0.0
0.0
1
2020(Jan-Jul)
9.0
81
2019(Jan-Jul)
11.2
77
-19.1%
5.2%
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / July 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.8
23
1.4
1.4
12
Emirates Airlines, Food Panda, Big C Digital, Kito, Lazada, Q Min C, KTB Next
1.2
1.2
8
dentsu X
Finance Client
1.3
1.2
31
4
Initiative
Yakult, TCP Group, Mistine, Kubota, Nizoral
1.0
1.0
8
6
5
OMD
Danone
0.7
0.6
1
7
7
PHD
Diageo
0.5
0.5
4
8
11
Zenith
Disney+
0.3
0.3
2
9
8
Starcom
Finance Client
0.2
0.2
6
10
9
MediaCom
Hasbro, Merck Digital
0.1
Goon Baby Diapers
0.1
2
11
13
Havas Media
0.0
Emirates Airlines
-0.2
0
12
14
Wavemaker
-0.2
4
13
10
Vizeum
-0.4
0
2020(Jan-Jul)
8.6
101
2019(Jan-Jul)
10.0
107
-13.8%
-5.6%
2020 Creative & Media (Jan-Jul)
17.7
182
2019 Creative & Media (Jan-Jul)
21.2
184
-16.6%
-1.1%
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
2
Mindshare
3
6
Universal McCann
4
3
5
AGENCY
RECENT WINS Mass Marketing Company, Minor Food Group, Provincial Electricity Authority Project Yara, LINE BK, PTTOR Project, Thai Airways(Search and Social), PTTEP
Ovaltine Project, Quickfood, KWG Insurance, Dek Som Boon
ESTIMATED YTD WIN REVENUE (USD $ m) 3.3
RECENT LOSSES
Diageo
Yara
Hasbro
0.2 0.0
Lazada
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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