2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / July 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.7
5.7
18
5.4
5.4
12
5.2
5.2
30
3.7
3.7
19
2.7
2.7
12
2.2
2.2
2
1.8
1.8
10
TikTok SEA
1.4
1.4
2
McCann WorldGroup
Unilever Project, SG (CPF) Project
1.2
1.2
8
10
BBH
Jollibee Food Corporation
1.0
1.0
1
11
11
FALCON
NETS
1.0
1.0
1
12
12
BLK J
Scoot Global
0.8
0.8
1
0.6
0.6
2
0.6
0.6
3
0.5
0.5
14
RANK THIS MONTH
RANK LAST MONTH
1
2
DDB Mudra Group
2
1
Publicis
3
3
Ogilvy
4
4
Isobar
5
5
VMLY&R
6
6
7
7
8
8
8traordinary
9
9
10
AGENCY
RECENT WINS MSF Project, AIC, NEA Project, Oppo Project, IMDA Museum of Ice Cream, Samsung eCommerce SEA, Align Tech Project National Gallery Singapore, Changi Airport Group Singapore Project, CPG Client
Mediacorp Project, Kraft Heinz Project, STB Project 72andSunny Budweiser SEA Abbott Nutrition project, Workforce Wunderman Thompson Singapore, Microsoft Project, Aqilliz project
Singapore Technology & Design, National Arts Council Sensodyne Project, Bombay Shaving Company, Pollident Land Transport Authority of Singapore Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
13
13
MullenLowe Group
14
14
Saatchi & Saatchi
15
15
Dentsu
16
16
Havas Worldwide
Changi Airport Group Project
0.5
0.5
1
17
17
Metia Group
National Environment Agency
0.3
0.3
1
18
18
Happy Marketer
Zespri International Digital
0.2
0.2
2
2020(Jan-Jul)
32.9
146
2019(Jan-Jul)
37.1
121
-11.2%
20.7%
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / July 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.2
1.2
24
JLL, PMI Project, BlackRock(SEM)
0.8
0.8
10
PHD
Diageo, Bytedance, Mercatus, HSBC
0.7
0.7
4
6
Universal McCann
Emirates Airlines, Lazada
0.7
0.7
3
5
4
Havas Media
NTUC FairPrice
0.6
0.4
1
6
5
Essence
Finance Client
0.4
0.4
1
7
10
Zenith
Disney+
0.4
0.4
1
8
7
MediaCom
Hasbro, Duracell, SUSS, CK Holdings Property
0.2
0.2
5
9
8
OMD
FEDEX TNT
0.2
0.1
4
10
-
Mediahub
CMC Markets
0.1
0.1
1
11
9
Initiative
Finance Client
0.0
0.0
1
2020(Jan-Jul)
4.5
58
2019(Jan-Jul)
5.6
61
-19.6%
-4.9%
2020 Creative & Media (Jan-Jul)
37.4
204
2019 Creative & Media (Jan-Jul)
42.7
182
-12.3%
12.1%
RANK THIS MONTH
RANK LAST MONTH
1
1
dentsu X
Lark Technologies, Facebook, BBC Asia Project
2
3
Mindshare
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Emirates Airlines
Hasbro
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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