2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / July 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
2
2
Ogilvy
3
3
Isobar
4
4
Leo Burnett
5
5
6
9
7
6
VMLY&R
8
7
Dentsu
9
8
Grey Group
10
11
Publicis
11
10
McCann WorldGroup BBDO
12
12
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.7
2.7
9
2.1
2.1
12
1.1
1.1
7
0.9
0.9
5
0.8
0.8
3
0.5
0.5
3
IT Client
0.5
0.5
1
Finance Client
0.3
0.3
3
0.2
0.2
6
0.2
0.2
3
Microsoft Project, Starbucks Project
0.2
0.2
3
Haagen Dazs Project, Chubb Life Project
0.1
0.1
3
2020(Jan-Jul)
9.5
58
2019(Jan-Jul)
13.9
88
-31.8%
-34.1%
AGENCY
RECENT WINS HKTB Project, Livi Virtual Bank, Invest HK Project, Manulife Investment Management Pernod Ricard and Allied DomecqProject, Pizza Hut, China Resources Project Finance Client
Alibaba Project, Generali Project, AXA Project, MPFA Project HKIA Project, Melco Project, HKIA Saatchi & Saatchi Project HSBC, Hong Kong Tourism Board, Wunderman Thompson Reckitt Benckiser Project
Edgewell - Sun Care, Marriott Recovery, Tuborg Equity Mead Johnson Project, NeoDerm Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / July 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.4
2.4
10
1.5
1.5
8
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Revlon, Tapestry, Zegna Project
2
2
Mindshare
Ferrero, Airstar Bank, L'Oreal
3
4
OMD
4
3
PHD
5
5
Universal McCann
6
6
Havas Media
Hoiana, Book Depository
0.3
7
7
dentsu X
Centralcon Investment Holding
0.1
8
8
Starcom
Government Client
0.1
9
9
Initiative
10
10
MediaCom
11
11
Zenith
AGENCY
RECENT WINS
Wyeth Nutrition, Nestle E Shop Project, Top Spring,Kowa, Ngong Ping 360 Diageo, Audemars Piguet, 3HK, China Tonghai Emirates Airlines, Hong Kong Housing Society
Hasbro,J Select, Bank of China, Timberland Digital Generali Insurance, Vanke Property Project
RECENT LOSSES
0.7
Hasbro
0.6
10
0.8
Ferrero
0.6
9
0.4
4
0.2
2
0.1
1
Save The Children
0.0
1
0.0
Revlon
-0.3
0
0.18
Tourism Client
-0.47
4
0.1
Power Client
-0.8
2
2020(Jan-Jul)
4.2
51
2019(Jan-Jul)
7.5
37
-44.3%
37.8%
2020 Creative & Media (Jan-Jul)
13.7
109
2019 Creative & Media (Jan-Jul)
21.4
125
-36.2%
-12.8%
0.4 Emirates Airlines
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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