2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / July 2020
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
15.4
15.4
2
Peugeot Global
10.5
10.5
1
9.2
9.2
20
6.4
6.4
1
6.2
6.2
4
5.2
5.2
4
RANK THIS MONTH
RANK LAST MONTH
1
1
VMLY&R
Intel Global, The Lee Brand Global
2
2
O.P.EN(Omnicom)
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
3
3
isobar
Gota Media AB Sweden Project, Essity AB Sweden Project, The Disney Store UK Project
4
4
Fred & Farid
Longchamp Global
5
5
VCCP
6
6
Anomaly
7
7
Fold7
Kronenbourg 1664 Global ex UK
5.0
5.0
1
8
23
Saatchi & Saatchi
Fiat, Jeep UK， BMW Health Initiative Global, BT UK
4.9
4.9
3
9
8
Jung von Matt
Haribo Germany + Switzerland
5.0
4.6
1
10
11
Wunderman Thompson HSBC Global, Hastings Direct UK
4.5
4.5
2
11
9
Heimat
4.5
4.5
1
4.5
4.5
2
3.7
3.7
9
3.4
3.4
2
3.1
5
3.5
3.0
2
2.9
2.9
4
2.4
2.4
1
Green & Black's UK, Toblerone Global UK, Walkers UK, Holland & Barrett UK Bulgari Global, Mini Global, L’ Occitane en Provence Global, Farfetch Global Project
Gerolsteiner Germany
Granini Germany
12
10
Wonderhood Studios
13
12
Above+Beyond
14
13
New Commercial Arts
15
15
Pablo
16
-
17
19
Grey Group
18
14
David
Branston, Mizkan UK, Three Mobile UK Subway UK & ROI， Danone (Oykos) UK Project Halifax UK, World Out Of Home Org Global Betfair Europe, Icelandair EMEA, Hotter UK, Comic Relief UK project, Clipper UK GSK Global Production Livinguard Global, The Very Group UK, Aunt Bessie's UK， Ministry of health Dubai Project Turkish Airlines Global
19
16
VIRTUE
IKEA Europe
2.0
2.0
1
20
17
Orès Group
Auchan Global
2.0
2.0
1
2020(Jan-Jul)
130.7
207
2019(Jan-Jul)
214.5
222
YoY Comparison:
-39.1%
-6.8%
Publicis
3.6
Holland & Barrett UK
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / July 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
2
2
MediaCom
3
3
PHD
4
4
5
AGENCY
RECENT WINS PoltronesofàItaly, Discovery Communications Norway, Sweden Vodafone UAE, Circle K Europe(9 Markets),
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
37.3
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
35.0
117
19.2
South Tyrol Switzerland
17.8
92
SAP Global, Apoteket Sweden Project, Miimosa France
16.5
TikTok Global
14.7
59
Havas Media
Eutelsat/Konnect Europe & Africa, Mango UK, Telefónica Spain, UK, Germany and Hispam
11.3
Emirates Airlines Global
8.3
24
5
Mindshare
BBVA Spain, Turkey Digital, Homeaway Italy, Playmobil Europe
6.7
Church of Norway
6.6
18
6
7
Universal McCann
Emirates Airlines Global, Energizer Global
4.5
Orbico Romania
4.5
2
7
6
Wavemaker
JODC MENA, South African Tourist Board Denmark, Fahrrad.de Germany
5.6
Montepio Portugal
4.4
35
8
8
Starcom
Intersnack Europe
6.0
P&G Turkey
4.1
4
7.2
3.9
20
9
10
Initiative
ELPE Greece, Modepark Roether Germany, A-Rosa Germany
10
9
Essence
Zoopla UK, ITV UK, Sainsbury's UK digital, Airbnb Global
3.5
3.5
4
11
-
Mediahub
Twitch EMEA, Moleskine UK
3.1
3.1
0
12
11
M/SIX
Fossil Group EMEA
2.0
2.0
2
13
12
Accenture Interactive
BBVA Global Digital
1.5
1.5
1
14=
13
Pilot Media
Miele Germany
0.6
0.6
1
14=
14
Shift Active Media
Brompton Bicycle Global
0.6
0.6
1
16
15
The Kite Factory
Lawn Tennis Association UK
0.5
0.5
2
17
16
Dentsu Aegis Network
Generali Global
2.4
0.4
1
18=
17
Yonder Media
FreeAgent UK
0.3
0.3
1
18=
18
Agenda21
Vanarama UK
0.3
0.3
1
18=
19
SYZYGY
V&A UK Digital
0.3
0.3
1
2020(Jan-Jul)
103.7
406
2019(Jan-Jul)
133.1
595
YoY Comparison:
-22.1%
-31.8%
2020 Creative & Media (Jan-Jul)
234.4
613
2019 Creative & Media (Jan-Jul)
347.6
817
YoY Comparison:
-32.6%
-25.0%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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