2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / July 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
DDB
3
3
Isobar
4
5
Sapient
5
4
Wunderman Thompson
6
7
Publicis
7
6
VMLY&R
8
8
Leo Burnett
9
9
Dentsu
10
10
BBDO
11
11
Havas Worldwide
12
12
Saatchi & Saatchi
13
13
McCann Worldgroup
14
14
TBWA
15
15
MullenLowe Group
16
16
BBH
AGENCY
17
17
Cummins & Partners
18
18
Channel T
19
19
72andSunny
20
25
The Monkeys
RECENT WINS Kaiquan water pump China Project, Huailai China Project, Nestlé Indonesia Project LuenMei Group China Project, Lina Korea Project, LG Styler Korea Project TCL Electronics Global digital, Danone India digital Mercedes-Benz China Project, Marriott China Project Chunghua Telecom Taiwan, Hong Kong Tourism Board Hong Kong, GSK Global Production , GSK China, Raymond Realty India, Dior China, Terrazas China Mediacorp Singapore Project, International Pet Food Yili China Project, Novartis Japan Project, MSD (Merck & Co.) Japan Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
50.1
204
41.2
129
22.8
22.8
68
22.9
22.8
21
21.8
21.3
139
21.4
20.6
104
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
50.2
43.1
Streets Blue Ribbon Australia
19.4
McDonald's Australia digital
16.3
94
16.5
Bonds Australia
15.9
93
14.7
Harman - Jbl & Hk India
13.6
123
14.5
Pag-IBIG Fund Philippines
13.4
67
11.7
Tooheys Extra Dry Australia
10.7
43
11.0
10.5
32
9.4
8.9
84
6.8
6.4
5
Citi Australia, Uber India, Hershey's India, Zydus Wellness Partners India
5.5
5.5
12
Jollibee Global, WM Motor China
5.0
5.0
3
5.1
4.6
11
4.2
4.2
8
4.0
4.0
5
2.3
2.3
4
2020(Jan-Jul)
340.4
1,428
2019(Jan-Jul)
363.1
1,427
YoY Comparison:
-6.3%
0.1%
LG China Project, Mobile Premier League’s India, Lexus China JD.com China, Pepsi Black Campaign China Project, TA business Event China Project Harman - Jbl & Hk India, William Grants India, Vivo Mobile India Project Yili China, Danone China Project, OPPO China Project, Sensodyne Singapore Project Nestle China Project, Richemont China Project, Reliance India Project Nintendo Switch China,Emerald Foods Australia, New Zealand Natural, League of Legends China
Sapporo Australia, Adore Beauty Australia, Red Cross Humanitarian Australia Australian liquor marketers Australia, Ego Pharma Australia, Sorbent Australia Amaysim Australia, Tooheys Extra Dry Australia, Budweiser SEA, Budweiser Singapore Audi Australia, Tourism Western Australia Australia
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / July 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
2
Wavemaker
3
3
Carat
4
5
Zenith
5
4
OMD
6
6
MediaCom
7
7
8
AGENCY
RECENT WINS
Dongfeng Nissan China, Alibaba China, Oppo Malaysia China Guangfa Bank China, Prada Groupe China, Network TEN Australia Vitasoy China, Intel China, Pandora Jewellery Australia The Y Australia, Mobile Premier League India, DBS Bank Taiwan Danone Malaysia, Wyeth Nutrition Hong Kong, Nestle E Shop Hong Kong Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
53.0
Diageo India
47.3
90
33.4
Danone Malaysia
29.7
34
30.6
Porsche Taiwan
25.4
110
23.9
22
27.0 23.9
McDonald's China (Planning)
19.6
61
Dabur India Digital, Farfetch China, Lionsgate India
23.1
Genuine Parts Company Australia
17.2
48
WPP
Unilever China
10.0
10.0
1
10
Starcom
Tencent CSIG China, McDonald's China planning, Dyaco Taiwan
9.4
Natural Diamond Council China
7.5
22
9
8
dentsu X
Huaxiaozhu China, Kewpie China
15.4
Dongfeng Honda China
7.4
132
10
9
PHD
Bytedance Singapore, Foodstuffs New Zealand, MyNews Malaysia, Novo Nordisk New Zealand Project
20.3
TikTok Global
6.1
56
11
11
Initiative
Lindt Korea, Wacaol India, Ovaltine Indonesia
6.2
Revlon Hong Kong
5.9
28
12
16
Universal McCann
Lazada SE Asia, Food Panda Japan, Aima Technology Group China
8.4
Tapestry Inc. China
5.5
24
13=
12=
CIG
Audi China Digital
5.0
5.0
1
Ancestry.com Australia, Silverseas Cruises Australia, Mondelez eCommerce China Walmart India, Boult Audio India, Grab Indonesia, Ruang Guru Indonesia
13=
12=
Spark Foundry
5.2
Network 10 Australia
5.0
8
15
15
Havas Media
5.3
Remy Cointreau China
2.7
19
16
14
Omnicom Media Group Johnson & Johnson Aus & NZ
2.5
2.5
1
17
-
Brandmax
Dongfeng Honda China
1.5
1.5
1
18
18
Ikon
Myer Australia
1.5
Pandora jewellery Australia
0.9
1
19
17
Vizeum
Shiseido China Project, Burberry China Project
2.2
Lazada SE Asia
0.5
28
20
19
Haystac
Girl Guides Victoria Australia, Bensons Trading Australia
0.4
0.4
2
2020(Jan-Jul)
225.1
705
2019(Jan-Jul)
228.8
932
YoY Comparison:
-1.6%
-24.4%
2020 Creative & Media (Jan-Jul)
565.4
2,133
2019 Creative & Media (Jan-Jul)
592.0
2,359
YoY Comparison:
-4.5%
-9.6%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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