2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / July 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.5
4.5
9
1.5
1.5
12
1.4
1.4
8
Tesco online
1.2
1.2
4
The Media Shop
The Tourism Authority of Thailand
1.0
1.0
1
6
VMLY&R
King Power Group Project, Siam Commercial Bank Project, Naraya Project, Heinz Oyster Sauce Project
0.5
0.5
9
7
7
antics@play
The Tourism Authority of Thailand
0.4
0.4
1
8
28
Ogilvy
Lazada Thailand, The Platinum Group Project, Central Retail Project
1.4
0.4
7
9
8
McCann WorldGroup
Groupe SEB Project, ZIHOPE Project, NEO Corporation Project, Thai Wacoal Co., Ltd Project
0.4
0.4
7
10
9
Leo Burnett
TMB, Pringles Project
0.1
0.1
3
11=
10=
Anomaly
Johnnie Walker
0.1
0.1
1
11=
10=
Dentsu
Car Brand Clent
1.6
0.1
11
13=
12=
Accenture Interactive
Arla
0.0
0.0
1
13=
12=
Merkley+Partners
Performix
0.0
0.0
1
13=
12=
Online Circle
Barilla
0.0
0.0
1
16
15
Saatchi & Saatchi
Procter & Gamble (Olay) Project
0.0
0.0
1
11.2
77
RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
2
2
DDB
3
5
4
3
Digitas
5
4
6
AGENCY
RECENT WINS
Netflix, Tinder, Gulf(Energy)
SECOM, Royal Enfield, Bank Of Agriculture And Agricultural Project Friesland Campina, Siam Amazing Wunderman Thompson Park, Line webtoon, Unilever Citra Global Pitch
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
TMB
Tinder
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / July 2019 RANK THIS MONTH
RANK LAST MONTH
AGENCY
1
1
Vizeum
2
2
Mindshare
3
6
Carat
4
3
denstu X
5
9
6
RECENT WINS Lazada Limited Contract, SinoPacific Trading (Thailand) Co Ltd Contract, EASY BUY Public Company Limited Contract PTT Project, GroupSeb, Wuttisak Clinic Project, Thaismile, Snail 8 Berli Jucker PCL (BJC Foods) Contract, JACOBS DOUWE EGBERTS TH Ltd. (Super Coffee) Contract
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.8
2.8
18
2.2
2.2
22
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2.1
SCG
1.9
16
Tourism Service Company
1.7
Prudential
1.5
26
MediaCom
UNIQLO, PlayStation
1.2
1.2
5
4
Wavemaker
Prudential, Webtoon, Chubb Insurance, The Market, Carabao Dang
1.4
1.1
9
7
5
Zenith
SCG
0.5
0.5
2
8
7
Initiative
Krungsri Bank, M Wrap PROJECT
0.5
0.2
3
Krungthai AXA Project, NBTC (National Broadcasting Telecommunications Committee Project)
0.2
0.2
4
0.0
0.0
0
9
8
Havas Media
10
10
Spark Foundry
11
12
PHD
12
13
13 14
PTT Company
0.1
Food Supplements Company
-0.2
1
OMD
0.0
Index Living Mall Project
-0.2
0
11
Universal McCann
0.0
-0.5
0
14
Starcom
-0.6
1.0
10.0
107
Singapore Airlines
EGAT (Electricity Generating Authority of Thailand) Project
0.1
Carabao Dang
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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