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July 2019 New Business League-Taiwan

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2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / July 2019

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

1.8

1.8

26

Pfizer, CTBC Bank, Mead Johnson Nutrition

1.5

1.5

9

FAR EASTONE, XU PAO

1.0

1.0

2

0.9

0.9

9

0.4

0.4

7

AccorHotels, Miniso

0.9

0.4

3

DDB

PlayStation

0.3

0.3

2

8

Anomaly

Johnnie Walker

0.1

0.1

1

9

9

McCann WorldGroup

Jim Beam, H&M Project

0.1

0.1

2

10

10

Accenture Interactive

Arla

0.0

0.0

1

11

11

Merkley+Partners

Performix

0.0

0.0

1

12

12

Online Circle

Barilla

0.0

0.0

1

6.4

64

RANK THIS MONTH

RANK LAST MONTH

1

1

Dentsu

Consumer Products Brand

2

2

Isobar

3

3

BBDO

4

4

Leo Burnett

5

5

Publicis

6

6

Ogilvy

7

7

8

AGENCY

RECENT WINS

GAMANIA DIGITAL ENTERTAIMENT CO LTD Project, HI-Q MARINE BIOTECH INTERNATIONAL LTD Project CAPITAL MOTORS INC Project, CATHAY PACIFIC AIRWAYS LIMITED, Pepsico Foods Taiwan Co., Ltd. Project

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES


2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / July 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

3.8

3.8

93

Food Brand Client

1.4

1.4

38

OMD

Manulife Asset Management, Tourism Company

1.0

1.0

5

5

Mindshare

Tsannkuen, Tik Tok Project, Taiwan Pay Project

0.7

0.7

10

5

4

Zenith

Taiwan External Trade Council Project

0.5

0.5

2

6

10

MediaCom

SK-II, Hotels.com

0.5

0.5

4

7

6

Universal McCann

Netflix Project

0.4

0.4

4

8

7

Vizeum

Government Client

0.2

0.2

8

9

8

PHD

Singapore Airlines

0.1

0.1

1

10

9

Wavemaker

Subaru Project, Ricola

0.1

0.1

2

8.7

167

RANK THIS MONTH

RANK LAST MONTH

1

2

denstu X

Food Brand Client

2

1

Carat

3

3

4

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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