2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / July 2019
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
16
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.6
2.60
13
Telecom Client
2.6
2.33
1
1.5
1.50
3
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
FCB
Aquos (Sharp), RHB Bank, Education Malaysia
Leo Burnett
AGENCY
RECENT LOSSES
3
2
BBDO
Celcom Xpax, Unilever (Lipton X Tealive) Project, Unilever (Cornetto) Project
4
7
DDB
PlayStation, Touch 'n Go Digital, PayNet Project, Samsonite
1.5
1.45
9
5
3
VMLY&R
Logitech, Cactus, Mattel
0.8
0.82
10
6
4
Dentsu
Beverage & Food Brand
0.8
0.82
6
7
5
Innity
TikTok
0.5
0.50
1
8
-
Vintedge
LiHO Social
0.5
0.50
1
9
6
Havas Worldwide
Touch & Go E-Wallet Project
0.3
0.30
1
10
8
Publicis
Petronas BTL Project
0.2
0.24
1
11
9
Isobar
Bank Brand
0.2
0.23
3
12
10
Ogilvy
CIMB Project, Kimberly Clark
0.2
0.19
3
13
11
Anomaly
Johnnie Walker
0.1
0.12
1
14
12
Accenture Interactive
Arla
0.0
0.03
1
15
13
Merkley+Partners
Performix
0.0
0.03
1
16
14
Online Circle
Barilla
0.0
0.03
1
10.8
56
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / July 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.3
1.3
12
M&S Santan Kelapa
0.6
0.6
2
0.6
0.6
5
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Prudential BSN Takaful Berhad Project, Prudential AOR (Digital), Tesco, Hong Leong Bank
2
2
Wavemaker
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
3
3
PHD
Schneider Electric, Foodpanda, WIPRO UNZA, Singapore Airlines, Kayak.com
4
4
MediaCom
PlayStation, Fujifilm Holdings Corporation, realme
0.5
0.5
9
5
5
Initiative
Health Care Brand
0.1
0.1
1
6
-
denstu X
Car Client
0.01
0.0
2
7
6
Vizeum
0.0
Media company
-0.1
0
8
7
Zenith
0.0
United Overseas Bank (UOB)
-0.2
0
9
8
Carat
0.3
WIPRO UNZA
-0.4
1
2.3
32
Consumer Goods Company
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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