2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / July 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
DDB
PlayStation, Sun Hung Kai Property The Point Launch Campaign
3.5
3.5
12
5
Isobar
Insurance Company
2.7
2.7
21
3
2
Ogilvy
2.4
2.4
14
4
3
McCann WorldGroup
2.2
2.2
14
5
4
M&C Saatchi
Smartone
1.0
1.0
1
6
6
Digitas
L'Hotel Project, China Mobile Project, Rosewood Hotel Group, Regal Hotel
1.0
1.0
6
7
7
Dentsu
Commercial banking company
0.6
0.6
9
8
8=
Anomaly
Johnnie Walker
0.1
0.1
1
9
8=
Publicis
Reckitt Benckiser - Dettol Project, Reckitt Benckiser - Move Free Project, Samsung Project
0.1
0.1
3
10
18
Saatchi & Saatchi
Hong Kong Land Project
0.1
0.1
1
11
11
MRM McCann
SCMP
0.1
0.1
2
12
12
Accenture Interactive
Arla
0.0
0.0
1
13
13=
Luminous
Haitong Project
0.0
0.0
1
14
13=
Merkley+Partners
Performix
0.0
0.0
1
15
15
Online Circle
Barilla
0.0
0.0
1
13.9
88
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Confidential Project Project, Korean Air Social Retainer， Swire-Pacific Place Project， Levy Gorvy Project PMI Project, Swire Project, 1010 Social Project, Shangri La China Project
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / July 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.2
2.2
5
Huawei Mobile, SK-II, Hotels.com
1.9
1.9
8
Vizeum
Food Delivery Company
1.9
1.9
1
3
OMD
Estee Lauder, MTRC, Chow Tai Fook, K11 Musea Project
1.6
1.6
5
5
6
Mindshare
Mreferral, Hong Kong Property Services, Now TV, UOB, AstraZeneca Project
1.4
0.7
10
6
4
Universal McCann
SCMP Project, Brawl Stars Bluespines Project, Invesco Project
0.3
0.3
4
7
5
Zenith
WeWork
0.4
0.2
1
8
7
Havas Media
San Miguel
0.1
0.1
1
9
12
denstu X
Pharma Client
0.0
0.0
1
10
8
Wavemaker
11
10
PHD
12
12
Starcom
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
FrieslandCampina, Furniture retail company
2
9
MediaCom
3
2
4
AGENCY
RECENT WINS
Singapore Airlines
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Home products retail company
Car Client
0.0
Now TV
-0.2
0
0.1
Financial Company
-0.3
1
0.0
Investment banking company
-0.5
0
7.5
37
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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