2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / July 2019
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
2
2
Ogilvy
3
3
Publicis
4
4
BBDO
5
5
Leo Burnett
6
6
Digitas
Huawei China Project, UBS China Project
21.5
7=
7
Dentsu
Britannia Timepass India
19.7
AGENCY
RECENT WINS Haier China, Yoobee New Zealand, Lumino New Zealand, Amway China Project Japan Airlines SEA, Lazada Thailand, The Platinum Group Thailand Project Haier China Project, Marster Kong China, Anti Cyberbulling Australia Project Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China Yili-Changyi China, VW China Project, Sweat Australia
Prayagh Nutri India, Visit Victoria Australia, Yongqing Fang China, MayLand Group China The Electoral Commission of New Zealand, Sharp Aquos Malaysia, RHB Premier Malaysia Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan
7=
8
Saatchi & Saatchi
9
9
FCB
10=
10
Isobar
10=
13
Friesland Campina Thailand, Wunderman Thompson Dominos Pizza Malaysia, Siam Amazing Park Thailand
12
12
McCann Worldgroup
13
11
VMLY&R
14
14
TBWA
15
17
Havas Worldwide
16
15
MullenLowe Group
17
16
R/GA
18
18
M&C Saatchi
19 20
22 19
ThinkerBell Anomaly
Star Cement India Project, LIFULL Japan Project, M4Marry India Project Samsung Mongolia Project, Big Bazaar India, SUD Life India, Roewe China, Yida China Project Fonterra Brands Australia, Hilton Hotels and Resorts Singapore, Singapore Airlines Global Sydney Water Australia, PZ Cussons Australia, Shanghai Pudong Development Bank China Project ZEE5 Partners Global, USV Private Limited India, Tata Motors' Altroz India MSD Japan Japan Project, Pandora Jewelry China Project, UOB Singapore, Olam Singapore RedBus Indonesia, Smartone Hong Kong, Tab Australia, the Australian Olympic Committee(AOC) Australia Lion Australia Johnnie Walker Global
RECENT LOSSES
48.3
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
48.2
133
49.0
L.P.N DEVELOPMENT Thailand
47.0
167
39.1
DS China
37.9
137
26.3
Fonterra Brands Australia
24.8
42
24.2
CCB China
23.8
98
21.4
57
Liby China
16.5
130
16.5
Mondelez India
16.5
53
13.9
GPI - Cavanders India
13.6
25
19.2
Unilever Cornetto China
10.9
129
11.5
Eucerin
10.9
86
14.4
Amway - Nutrilite China
10.2
100
9.0
Bayer Korea
8.5
49
7.0
Samsonite Malaysia
6.5
5
6.5
5.0
14
6.9
4.8
13
4.1
4.1
4
3.5
6
2.8 2.4
4 1
363.1
1,427
3.6 2.8 2.4
CIMB Malaysia Project
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / July 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Tai Kang Insurance China, Mreferral Hong Kong, Hong Kong Property Services
65.1
Kellogg's Australia
63.5
186
2
Wavemaker
China Mobile, IG Markets Australia, Chubb Insurance Thailand
57.1
OCBC Indonesia
48.7
90
3
10
MediaCom
PlayStation SEA, eBay Australia, UNIQLO Thailand
31.9
Carnival Cruise Line Australia
28.8
87
4
3
OMD
31.3
Pizza Hut Vietnam
28.5
63
5
8
denstu X
23.9
Enesis Group - Soffell Thailand
21.8
188
6
4
Universal McCann
20.1
PPG Industries Inc. Australia
18.6
38
7
5
Spark Foundry
15.6
15
8
6
Havas Media
Changi Airport Group Singapore, Tinder India, Yes24 Korea
8.7
39
9
7
Charm Group
Volkswagen Group China, Chang Ba China
7.5
2
10
9
Zenith
11
12
Vizeum
12
11
Initiative
13
-
14
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Boehringer Ingelheim Vetmedica Global, Australian Turf Club Australia, Supercheap Auto New Zealand Oplus Mobitech India, Honda Cars, Oppo Mobiles India Mattel Europe, Asia, Africa, Coca Cola South Pacific, Saregama India, Netflix Philippines MGA Australia, The Today Business Australia, Australian Unity Australia
Kellogg’s Australia, Walmart Best Price India, City of Melbourne Australia Lazada Limited Thailand Contract, Sino-Pacific Trading (Thailand) Co Ltd Thailand Contract, EASY BUY Public Company Limited Thailand Contract KPMG Australia, Carnival Cruise Line Australia, Swinburne University Australia, RSH Global Pvt Ltd India
RECENT LOSSES
15.6 10.2
Fico Cements Vietnam
7.5
7.8
M1 Singapore
5.9
20
6.0
Komoco Motors Pte Ltd Singapore
4.2
35
5.4
Cancer Council NSW Australia
4.2
16
Super Retail Group Australia
2.7
91
Carat
The South Australian Government
14.4
13
Madison Media
Marico India, Marico Media India
2.0
2.0
1
15
14
Atomic 212
Spirit of Tasmania Australia, NT government Australia, Charles Darwin University Asia Pacific
1.7
1.7
4
16
-
Starcom
Zivame,Novartis Global, Medlife India,Mobile Premier League India
7.1
Kicks
1.1
13
17
15
Ikon
Lindt Australia, Metagenics Australia
0.8
MGA Entertainment Australia
0.6
2
18=
16=
Cummins&Partners
Jenny Craig Australia
0.8
Allianz Australia
0.5
2
18= 18=
16= 16=
Essence MediaHub
UpGrad India JWH Australia, CSR Australia
0.5 0.5
0.5 0.5
2 2
228.8
932
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2