2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / July 2018
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.33
3.33
13
Samsung Project, Citi Project, Hi-Q Marine Biotech Project
2.94
2.94
14
Dentsu
Manufacture Client
1.44
1.44
14
4
J Walter Thompson
Galilee Travel Agency, Benesse Project， Simple Mart
1.16
1.16
8
5
5
McCann WorldGroup
Vichy Cosmetics, OPPO Project, Fubon Project
1.11
1.11
7
6
6
BBDO
ShuPao, DJI Global,
0.60
0.40
2
7
7
Saatchi & Saatchi
Campbell Soup
0.20
0.20
1
8
10=
0.15
0.15
1
9
8
0.13
0.13
1
10=
10=
Bates
0.00
0.00
0
10=
10=
MullenLowe Group
0.00
0.00
0
10=
10=
Y&R
0.00
0.00
0
13
10=
Havas Worldwide
0.00
RB
-0.08
0
14
9
Grey Group
0.05
Revlon
-0.15
1
15
16
TBWA
0.00
Vichy Cosmetics
-0.30
0
16
10=
DDB
0.00
Samsung Electronics visual display
-0.80
0
9.5
62
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
LCY Chemical CORP, Timberland Project, I-primo Project, Opple Lighting Project
2
2
Leo Burnett
3
3
4
AGENCY
RECENT WINS
FCB Publicis
BNPP Cardif Project
Bose
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Campbell Soup
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / July 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Heineken (Social)
2.05
38
1.33
SonyMobile
1.05
6
IQYI, Laneige (Amorepacific Group), Easy Rent (Toyota) Project
0.42
NexGard Spectra(Digital)
0.40
3
Starcom
Aberdeen Asset Management, Shopee Project, Porter
0.75
Mars Buying
0.37
7
3
dentsu X
Car Client
0.91
Car Client
0.36
25
6=
6
PHD
Shinetime Project, Seasaw Project, Molly Project, Vinda - DR. P Project
0.54
Watsons
0.24
8
6=
4=
OMD
Nintendo Project, Ching Yeh Paint
0.24
0.24
2
8
7
Initiative
SZN Entertainment Project, Revlon Global
0.18
0.18
3
9
8
Vizeum
Columbia Sportswear, Eden Social Welfare Foundation Project
0.16
0.16
9
10
11
Universal McCann
IT Client
0.02
0.02
1
11
12
GroupM
0.00
0.00
0
12
13
Havas Media
0.00
Marriott
-0.10
0
13
14
Wavemaker
Ener life, Electrolux, Samsonite, Santen, Shopee Project
0.14
Campbell Soup
-0.22
9
14
9
Mindshare
Hong Kong Airport Authority, LongCheng Network
0.68
HSBC
-0.30
3
4.4
114
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
SonyMobile, Pearlabyss_Black Desert, Kinmen Kaoliang
2.34
2
10
MediaCom
Mars, Bose, Adidas Buying
3
2
Zenith
4
4=
5
AGENCY
RECENT WINS
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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