2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / July 2018
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ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
89.5
4
Subway UK
39.3
62
32.2
Comboios de Portugal
30.8
3
Saudi Telecom Company (STC) Middle East Digital, Kings College Hospital MEA, Sol - Heineken Global
40.7
Shell Global
27.1
51
McCann WorldGroup
L'Oreal Europe, Honeywell Global, Godiva chocolates Global
27.2
Miele appliances Global creative
24.7
21
4
MullenLowe Group
Bahlsen Global, Wagamama UK, Edgewell Global, Cabify Global, Rossmann Germany
13.9
13.9
7
7
5
Hakuhodo Collective
Honda Europe
10.0
10.0
1
8
6
Publicis.Sapient
Carrefour Global Digital
9.0
9.0
1
9
7
Serviceplan
Auchan France
10.6
8.6
1
10=
11
Karmarama
BT UK digital, BetVictor UK,
6.0
6.0
2
10=
14
VML
Diageo Baileys Global Digital
6.0
6.0
8
12
8
Grey Group
Goodfellas Pizza EMEA Project, Bose Global, Campari Group UK
9.1
5.1
4
13=
12
Antoni
Henkel Europe
5.0
5.0
1
13=
13
Jung von Matt
Douglas Germany, Huawei mobile Germany
6.0
5.0
3
15=
15
WPP(Team Energy)
BP Global
4.5
4.5
1
15=
692
VCCP
Shell Global, Gett UK
6.5
4.5
3
17
27
Droga5
Barclaycard UK, Mini Electric Global Project UK
4.0
4.0
2
18
23
FCB
Kimberly Clark Global, BMW Mini Spain, PittaRosso Italy
4.3
3.8
6
19
16
Altmann + Pacreau
Citroen After-Sales Europe
3.0
3.0
1
20
17
Y&R
Office Depot Global, Viagra OTC UK
3.2
2.7
2
229.6
316
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Publicis
P&O Ferries EMEA, Tourism Ireland UK, Swarovski Global
89.5
2
Havas Worldwide
E Leclerc France, 4F Austria, Starbucks Europe CRM, Dept of Education UK
44.8
3
22
Leo Burnett
Samsung Electronics visual display Global, Betfair Europe
4
3
J Walter Thompson
5
10
6
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
BMW Motorsport Germany
Revlon Global
Bonprix Germany
Grant's Global London
JD Williams UK
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / July 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Volkswagen Dealer Marketing Germany
46.7
44
40.9
Hortex Poland
37.1
126
19.7
Purple Bricks UK
18.9
96
13.8
AXA Italy
12.1
31
Revlon Global, DIA Spain, Payconiq Netherlands, Whirlpool Italy
11.1
Tchibo Switzerland
10.9
15
Carat
Mondelez Europe, Microsoft Global, Douglas Germany
31.9
Secours Catholique France
9.1
4
Wavemaker
Mondelez Europe, Purple Bricks UK, Formula 1 Global
15.5
Q8 Italy
6.8
4
7
Spark Foundry
Marriott Global, Lenovo Global
5.3
Yota Russia
5.0
2
9
8
M/SIX
Bridgestone Tires Europe, Westons Cider UK
2.7
2.7
2
10
9
WPP(Team Energy)
BP Global
2.0
2.0
1
11
10
Pilot Media
Ritter Sport Germany
1.3
1.3
1
12
11
Vizeum
Estee Lauder Cos Europe, WWF UK
2.5
1.1
3
13=
12=
BPN
Otto Germany
1.0
1.0
1
13=
12=
Bountiful Cow
The Body Shop UK, Propercorn UK, Wiggle UK
1.0
1.0
3
15=
14=
Brainlabs
Formula 1 Global Digital
0.5
0.5
1
15=
14=
Omnicom Media Group Tata Motors Passenger Vehicles UK
0.5
0.5
1
15=
136
Zenith
Reckitt Benckiser Egypt
0.5
0.5
1
18=
16=
SapientRazorfish
Marriott Global
0.3
0.3
1
18=
16=
MullenLowe MediaHub The Art Fund UK
0.3
0.3
1
18=
16=
Fantastic Media
0.3
0.3
1
139.0
375
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
MediaCom
Mars Global, Shell Global, adidas Global Buying, Total Jobs UK
57.1
2
1
OMD
Muller&Lisner Poland, Hortex Poland, Sisal Italy
3
3
PHD
4
6
Havas Media
5
4
Initiative
6
5
7
162
8
AGENCY
RECENT WINS
VF Europe, L&C UK, Habitat UK, Volkswagen Dealer Marketing Germany Orange France, Lindt Italy, Denominaciรณn de Origen Calificada Rioja Spain La Maquinista Spain
Cafes Novell UK digital marketing
RECENT LOSSES
Warner Bros Netherlands
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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