2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / July 2017
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
R/GA
2
2
J Walter Thompson
3
3
Ogilvy
4
4
Wunderman
Samsung CRM Europe, BT(Includes EE) UK Direct marketing
12.0
5
5
Karmarama
Uniqlo Europe, Keko UK, Philadelphia Cheese Europe, Halfords UK
14.4
6
9
FCB
Holland & Barrett UK, NestléGrego Germany, Yamaha Music Europe
7
8
MullenLowe Group
8
6
9
7
10
AGENCY
RECENT WINS Johnnie Walker(Digital) Global, Siemens UK Project, Hyundai N series(Digital) UK Qatar Financial Centre Global, Microsoft Netherlands, Aspall cider UK Mondelez Cadbury UK, British Airways UK, Nescafe Dolce Gusto (digital) France
RECENT LOSSES
16.5
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
16.5
4
17.0
Philadelphia Cheese Europe
16.0
59
22.7
BT UK Direct marketing
12.7
8
12.0
3
11.0
6
10.0
10.0
13
Eurosport Europe, National Trust UK, Club Med France CRM, AkzoNobel dec paints Global
9.0
9.0
4
BETC
Citroen Global
8.0
8.0
1
DDB
Center Parcs Europe, MillerCoors UK
14.4
Electrolux Global
7.6
7
11=
Droga5
Peroni Nastro Azzurro UK, Glenmorangie UK, Bowers & Wilkins UK
7.5
Air Wick, Clearasil Global
6.5
5
11
10
Anomaly
Electrolux Global, Virgin Trains UK ATL, Bank of Scotland UK
6.0
6.0
3
12
11=
Leo Burnett
McDonald's UK, McDelivery Global
7.0
Coty (Max Factor) Global
5.5
2
13
13
Havas Worldwide
Rekorderlig cider Global, Carling lager UK, Air Wick, Clearasil Global, RB (Finish) UK
5.5
TGV Lyria Europe
5.0
5
14
14
Publicis
Saint Gobain France, Maisons du Monde France, FNAC Darty Europe
4.8
4.8
4
15=
15=
Sinner Schrader
Volkswagen Global digital
4.0
4.0
1
15=
15=
BBDO
Carphone Warehouse UK, Gt Ormond St Hospital UK
4.3
Dept Transport Think! UK
4.0
3
17=
18=
Saatchi & Saatchi
6.0
Mondelez Cadbury UK
3.5
2
17=
18=
VCCP
5.0
Easyjet Germany
3.5
4
19
20
Above&Beyond
Kerrygold UK, Pilgrims Choice UK
3.0
3.0
3
20
21
Pablo
Papa John's UK, Tim Hortons UK, Graham’s The Family Dairy
2.7
2.7
3
159.7
262
Britvic drinks UK, HSBC Global Project UK Mondelez Cadbury(digital) UK, Britvic drinks UK, eBay Europe, Domino's Pizza UK
Secret Escapes UK
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / July 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Universal Music Group UK
67.9
82
27.1
Sunny UK
25.8
34
Home Credit Bank Russia, Herbalife Russia, OIVE Spain
29.1
Walgreen Boots Alliance Global
16.4
93
Starcom
P&G UK, Vileda Germany, Merck Consumer Healthcare Global
15.9
AB Lindex Sweden
14.6
4
4
Havas Media
Michelin Global, Emirates Global, Office Outlet UK, Chateau D'ax Italy
10.7
Polski Bank Komorek Poland
9.6
33
6
5
PHD
Panzani Hungary, Argos Ireland, Bic UK Project
13.1
Sainsbury's UK
9.0
64
7
7
The7stars
Ladbrokes Coral UK, FF Group UK
2.8
2.8
2
8=
8=
Carat
P&G Nordics, Tesa Europe, Simba Dickie Germany, Sephora Germany
6.5
British Airways Global
2.4
9
8=
8=
Vizeum
Rostelecom Russia, Schibsted Spain, A&E Networks UK
3.1
NFU Mutual UK
2.4
8
10
10
Dentsu Aegis
Heineken brands TBC Global
2.5
Rostelecom Russia
2.3
1
11=
11
GroupM
British Airways Global
2.1
1.9
1
11=
13
Universal McCann
Spotify UK, Accenture Global, Coach Global, Remy Cointreau UK
2.8
1.9
5
13
12
Spark Foundry
Bel Groupe Global
1.9
1.8
1
14
38
MullenLowe MediaHub Eurosport Europe
1.5
1.5
1
15
14
M/SIX
Virgin Money UK, Argos UK
5.3
1.3
3
16
15
VCCP
eBay Europe
1.0
1.0
1
17=
17=
Hearts & Science
Retail Client UK
0.6
0.6
2
17=
17=
iProspect
AccorHotels Global
0.6
0.6
1
17=
17=
All Response Media
Arighi Bianchi UK, Pharmacy2U UK, Vistaprint UK
0.6
0.6
3
20
20
The Specialist Works
Hastings Direct UK, Yopa UK
0.5
0.5
2
136.4
368
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mediacom
Richemont Global, PSA Group Global, Marketing Birmingham UK
72.4
2
6
Mindshare
Sanofi Global, HMD (Nokia) Europe, KfW Germany, European Commission Bulgaria
3
2
OMD
4
3
5
AGENCY
RECENT WINS
RECENT LOSSES
Emarket Ukraine
Sainsbury's UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2