2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / July 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.83
2.83
17
1.58
1.58
6
1.04
18
0.96
0.96
6
Acer
0.50
0.50
1
Volkswagon
0.50
0.47
1
Havas Worldwide
0.00
0.00
0
7=
Lowe
0.00
0.00
0
7=
7=
DDB
0.00
0.00
0
7=
7=
Grey Group
0.00
0.00
0
7=
7=
Publicis
0.00
0.00
0
7=
7=
Y&R
0.00
0.00
0
13
15
JWT
0.00
PepsiCo Foods
-0.01
0
14
7=
TBWA
0.00
Ajinomoto
-0.03
0
15
7=
FCB
0.00
Pernord Ricard
-0.08
0
16
16
BBDO
0.30
Tung Ho Steel
-0.59
1
6.7
50
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
2
2
McCann WorldGroup
3
3
Dentsu
Honda Project, Ajinomoto
1.34
4
4
Ogilvy
China Auto Rental Project, SET Project, Who's Call Project
5
5=
Saatchi & Saatchi
6
5=
Bates
7=
7=
7=
AGENCY
RECENT WINS
McDonald's, Philip Morris, BenQ Project FamilyMart Let's CaféProject, Wyeth Project, Bonaqua water Project
Moet Hennessy
RECENT LOSSES
Moet Hennessy
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / July 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Dentsu Media
Pernod Ricard, Kaohsiung City Govt Project, Koram Game Project
1.3
1.30
29
3
Mindshare
Gloria Outlet, BenQ, Simbalion, Mos Burger, Peugeout
1.0
0.95
6
3
4
OMD
Asia Pacific Telecom, BKPM, Lebag
1.0
0.91
5
4
2
PHD
SC Johnson(Planning), Unilever(Search)
0.9
0.86
5
5
7
Vizeum
Taiwan Beer, New Balance,Freshland foods
0.9
0.60
13
6
5
Universal McCann
Open Open Project, Valda Project, Miss Sofi Project
0.4
0.38
21
7
6
ZenithOptimedia
Nestle Digital, Swatch Group, Boscogen, Michael Vicent Entertainement
0.3
0.19
4
8
8
MediaCom
Microbio, FANCL
0.2
0.15
3
9
9
Carat
Tung Ho Steel, Gjun information, Taiwan Executive Yuan Project
0.3
Pernod Ricard
0.13
9
10
10
MEC
TaiChung Bank, LUXASIA, Old Town White House, Laurel Corp
0.6
Ferrero
0.11
14
11
12
Starcom MediaVest
0.0
CHOYA
-0.03
0
12
13
Initiative
0.0
Turkish Airlines
-0.10
0
13
11
Havas Media
0.0
-0.43
0
14
14
Maxus
0.0
-0.59
0
4.4
109
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Watsons
Asia Pacific Telecom
L'amour
SC Johnson(buying)
METHODOLOGY The R3 New Business League has been compiled each of the last 155 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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