2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / July 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.04
3.04
2
Lafuma Project, Kwangju_Mizline Project, Tega Soft Project
2.82
2.82
47
TBWA
Dermatix, Dongwon F&B Tuna, Yakult Korea
3.49
Conmunication Client
2.67
9
2
DDB
Solga, Cigna, Hangju, KOCIS, Ferrero, Farm Factory
2.67
Bel Korea
2.37
16
5
3
JWT
NHN Entertainment Project,Nikon Project,KFCC Project
1.76
1.76
6
6
4
Ogilvy
Alcon Korea Project, LG U+ Project, Crown ChokoHeim Project
1.73
1.73
5
7
7
Dentsu
J Trust Project, Bridgestone Project, Ajinomoto Project
1.45
1.45
6
8
5=
Leo Burnett
Bel Korea Project
0.98
0.98
4
9=
8=
Lowe
0.00
0.00
0
9=
8=
Havas Worldwide
0.00
0.00
0
9=
8=
FCB
0.00
0.00
0
9=
8=
Bates
0.00
0.00
0
9=
8=
Saatchi & Saatchi
0.00
0.00
0
9=
8=
Y&R
0.00
0.00
0
9=
8=
Publicis
0.00
0.00
0
16
16
Grey Group
0.00
-0.53
0
16.3
95
RANK THIS MONTH
RANK LAST MONTH
1
8=
BBDO
Laneige, PATI Games
2
1
McCann WorldGroup
3
5=
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Dermatix
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / July 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.5
1.50
1
Webzen, K-BIZ, Philips, Gamevil, KERC
1.2
1.23
32
MediaCom
Wangdduggeong, Elle Golf & Outdoor , Tempur
1.2
1.19
9
3
Dentsu Media
KT-Telecop, Shinhan Bank, Station 3, ilga, Withweb
1.0
0.95
9
5
5
Universal McCann
DongSuh, Netmarble, Longtu Korea, JTBC
0.9
0.72
14
6
6
PHD
SC Johnson(buying), Unilever(Search)
0.7
0.64
4
7
7
ZenithOptimedia
Trivago, Sanofi, Kering
0.6
0.62
3
8
8
MEC
Socar, Lutronic
0.1
0.11
2
9
9
Vizeum
Panasonic
0.1
0.08
1
10
10=
OMD
0.0
0.00
0
11
10=
Initiative
0.0
0.00
0
12
12
Havas Media
0.0
-0.08
0
6.9
75
RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom MediaVest
ABI
2
2
Carat
3
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Transitions
Subaru
METHODOLOGY The R3 New Business League has been compiled each of the last 155 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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