2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / July 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Bel Project
6.92
36
Land Rover
4.80
3
1.60
1.60
12
luxury Brand
1.49
1.49
5
DDB
Husqvarna Project, Zamst Project
0.90
0.90
3
6
Leo Burnett
Allergan
0.80
0.80
1
7
7
Saatchi & Saatchi
Acer
0.25
0.25
1
8=
8=
JWT
0.00
0.00
0
8=
8=
BBDO
0.00
0.00
0
8=
8=
Havas Worldwide
0.00
0.00
0
8=
8=
Lowe
0.00
0.00
0
8=
8=
Wieden & Kennedy
0.00
0.00
0
8=
8=
M&C Saatchi
0.00
0.00
0
8=
8=
Bates
0.00
0.00
0
8=
8=
FCB
0.00
0.00
0
8=
8=
Grey Group
0.00
0.00
0
8=
8=
Publicis
0.00
0.00
0
18
18
Dentsu
0.00
-2.00
0
14.8
61
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Microsoft Project, Amway Project, Toyo Tires Project
7.92
2
2
Y&R
Bel Project, Fancl, AAE Japan Project
5.00
3
4
TBWA
Finance Client
4
3
Ogilvy
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
AAE Japan Project
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / July 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.4
3.40
3
SC Johnson(Planning), Unilever(Search)
1.1
1.08
4
Universal McCann
SBT Project, Mattel, State Street, SPE
1.3
1.03
4
3
Vizeum
Panasonic
0.5
0.52
2
5
4
Carat
McAfee(Search), Kaspersky(Search), JT(Digital)
0.2
0.21
15
6
5
Dentsu Media
Japanese Govt Project
0.2
0.09
1
7
7
MEC
Hill's Science Diet
0.0
0.03
1
8
8
Havas Media
Credit Suisse
0.0
0.01
1
9=
9=
Starcom MediaVest
0.0
0.00
0
9=
9=
OMD
0.0
0.00
0
9=
9=
ZenithOptimedia
0.0
0.00
0
9=
9=
Mindshare
0.0
0.00
0
6.4
31
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Coca-Cola Brand, Bose, Tempur
2
2
PHD
3
6
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
U-POHS
METHODOLOGY The R3 New Business League has been compiled each of the last 155 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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