2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / July 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Incredible India
49.4
233
51.8
Lipitor Indonesia
47.5
266
38.0
Audi Australia
32.5
181
33.2
AKUH Pakistan
28.9
150
28.1
Tung Ho Steel Taiwan
22.7
49
Bel Japan Project, Robinson Singapore, Ministry of Manpower Singapore Project
30.0
AGL Energy Australia
22.5
77
Leo Burnett
Oishi Green Tea Thailand Project, 100 Plus Thailand Project
20.8
Anta Sportswear China
17.3
122
12
Publicis
Merck Singapore Project, Radical Spaces India, Times Television Network India
20.1
Cebu Pacific Philippines
15.3
197
9
8
Dentsu
J Trust Korea Project, Micromax India, Bridgestone Korea Project
19.0
Moet Hennessy Taiwan
14.8
160
10
9
Lowe
Pernod-Ricard brands India, Tube Investments India, Paranjape Schemes India
17.1
The Laughing Cow Vietnam
13.4
77
11
14
TBWA
Dayou Winia Korea, Strong Food China Project, Thakral China Project
11.6
Ajinomoto Taiwan
10.4
82
12
10
Saatchi & Saatchi
Toyota Corolla Australia, Geely Car China, FWD Insurance APAC
11.3
Carlsberg Beverages India
9.5
11
13
11
Grey Group
FOX Sports Singapore Project, Unilever China Project, Saint-Gobain India
9.7
Dermatix Korea
9.1
31
14
13
M&C Saatchi
Malaysia Airlines Malaysia, Myntra Designs India, Plus Malaysia
7.7
Nando's India
6.2
20
15
15
SapientNitro
Bond University Australia, ATDW Australia, Target Australia Project
4.7
Ardent Leisure Australia
4.4
11
16
16
Havas Worldwide
Citroen Australia, Mercedes-Benz vans Australia, Danone yogurts Australia
4.2
Finance Client
3.7
5
17
18
Wieden & Kennedy
Milka APAC, Nurofen APAC
1.5
1.5
2
18
17
Iris
Fiji Airways APAC, PZ Cussons APAC
1.2
1.2
2
19
19
Bates
Volkswagon Taiwan
0.5
DEN Network India
0.5
1
20
20
FCB
0.0
Pernod Ricard Taiwan
-0.9
0
21
21
BBH
0.0
Viber Media India
-6.4
0
303.4
1,677
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Rajasthan Tourism India, Uber Radio Taxi India, Latex System Thailand
52.8
2
2
McCann WorldGroup
Incredible India, MastercardXboarder China Project, Pinxiango.com China Project
3
3
DDB
4
4
JWT
5
5
BBDO
6
6
Y&R
7
7
8
AGENCY
RECENT WINS
Porsche Australia, Primary Health Australia Project, HK Airline Hong Kong Project Dentsu Marcom India Project, Gadgil Jewellers India, Ichitan Thailand Project Laneige Korea, Globe Telecom Philippines Project, PATI Games Korea
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / July 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
BMW China
24.9
291
26.9
Auto Trader NZ
24.3
83
BMW China, Dabur India, Oppo Mobile India
24.6
Diabetosol Sri Lanka
22.1
39
PHD
Unilever Australia, Countdown Foodmarkets NZ, Gold Coast Tourism NZ
23.0
Jenny Craig Australia
21.0
42
4
MediaCom
Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE China
17.5
HCF Health Fund Australia
13.0
62
6
7
Mindshare
JunLeBao China, Handan Pharmaceutical China, Levi's Thailand
15.1
Unilever Australia
11.8
46
7
5
Dentsu Media
Japanese Govt Japan, FAW-VW Magotan China Project, Suzuki India
12.6
Sands(Digital) China
11.1
132
8
11
Vizeum
Aeroflot - Russian Airlines China, Sino-Pacific Thailand
13.7
Jet Airways India
8.4
103
9
8
Havas Media
Singtel Singapore, Kurl-on India, Canon SEA Project
13.8
Aeroflot - Russian Airlines China
7.8
50
10
10
ZenithOptimedia
Reebonz Regional, NAC Singapore, Merck Animal Health Australia
10.9
Changi Airport Singapore
7.3
47
11
9
MEC
8.4
SingTel Singapore
5.7
72
12
13
Universal McCann
9.8
Tempur Japan
3.8
152
13
12
BPN
Samsung Life Insurance Thailand, Smart Telecom Philippines, PLDT Philippines
3.3
3.3
5
14
14
Initiative
Tourism Tasmania Australia, Epson Thailand Project
1.7
Nippon Paint Thailand
-0.3
26
15
15
Maxus
Honda Cars India, ICC India, McCain Foods India, Paper Boat India
3.2
Huawei Thailand
-7.5
13
156.7
1,163
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Chery China, Folli Follie China, Barbeques Galore Australia
33.5
2
2
OMD
Thai Health Promotion Thailand, Kiwibank New Zealand, Grabhouse India
3
6
Starcom MediaVest
4
3
5
AGENCY
RECENT WINS
P N Gadgil Jewellers India, TripADeal Australia, Laurel Corp Taiwan SBT Japan Project, Mahindra Retail India, Akosha India
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 155 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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