www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ July 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Gigo, Johnson Massage Chair, Newland Project, Chinatrust Project
2.71
2.71
2
2
McCann WorldGroup
CTBC Bank, Taiwan Beer, Hotai Group Project, Haagen Dazs Project
1.49
1.49
3
4
Leo Burnett
Uni-President, The Banker Association of ROC Project
0.62
0.62
4
3
Dentsu
Real Estate Client, Rakuten Project,Kinmen Kaoliang Liquor Project
0.60
0.55
5
5
Havas Worldwide
THI Group Project
0.40
0.40
6
6
Lowe
FrieslandCampina
0.20
0.20
7=
6=
JWT
0.00
0.00
7=
6=
DraftFCB
0.00
0.00
7=
6=
DDB
0.00
0.00
7=
6=
Bates
0.00
0.00
7=
6=
Grey Group
0.00
0.00
7=
6=
Publicis
0.00
0.00
7=
6=
Saatchi & Saatchi
0.00
0.00
7=
6=
BBDO
0.00
0.00
15
15
Y&R
16
16
TBWA
AGENCY
RECENT WINS
Education Client
RECENT LOSSES
0.03
Microsoft CRM
(0.07)
0.00
Milk Client
(0.30)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ July 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Mondelez, Mastercard, Sigmu branding, Executive Yuan
1.58
2
2
MEC
Food Panda, Yeedon Enterprise, Gree
0.90
3
3
Dentsu Media
GAMESOFA, Cathay Rasl Estate, Burger King
0.69
4
5
OMD
Hua Nan Bank, GoodTV, World Chocolate Wonderland
0.63
5
4
ZenithOptimedia
Expedia.com,InFocus, Yamaha (Digital)
0.51
0.51
6
6
Starcom MediaVest
CIGNA Health Insurance Service Company
0.15
0.15
7
7
PHD
Chung Hsiang Foods, Audemars Pigeut
0.06
0.06
8
8
MediaCom
Taishin Bank
0.03
0.03
9
9
Universal McCann
Tian-He-Shang, IGS Project
0.17
10=
10=
Havas Media
0.00
0.00
10=
10=
Initiative
0.00
0.00
10=
10=
Maxus
0.00
0.00
13
13
Vizeum
14
14
Mindshare
AGENCY
RECENT WINS
Chung Hsin textile, National Communication Committee Project
RECENT LOSSES
1.58
Tourism Client
0.85
0.69
Search Studio
Microsoft
0.60
0.02
0.36
Beiersdorf
(0.06)
0.10
KYMCO Motorcycle
(0.24)
The R3 New Business League has been compiled each of the last 143 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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