R3 2023 July New Business League - Europe

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 2 IPG Health Pfizer Global 25.0 25.0 1 2 4 Publicis Worldwide Barilla GR Fratelli France Retainer, Samsung Electronics France Project, The Standard Bank of South Africa Limited. South Africa Project 24.1 24.1 74 3 1 Havas Worldwide Singapore Tourism Board UK, Virgin Voyages UK Project, Vwfs Fleet UK 32.2 22.2 104 4 3 VMLY&R The Federal Ministry of the Interior and Community Germany Project 16.5 16.5 22 5 10 Leo Burnett Allwyn UK, Puma Turkey 16.4 16.4 39 6 5 M&C Saatchi Group Covid Inquiry UK, Science in Sport UK, Saudi Gaming Authority Saudi Arabia Project 14.5 14.0 75 7 6 Saatchi & Saatchi Subway Franchise World Headquarters Germany, John Lewis PLC UK, Ovo Energy Ltd. UK 12.6 12.6 39 8 8 Epsilon Speedy France Project, La Francaise des Jeux France Project 12.2 12.2 60 9 13 Digitas Novartis Holding AG Poland, OSHO United Arab Emirates, United Homeware Company - nice United Arab Emirates Project 11.1 11.1 37 10 - MSL Currys Group Limited UK, Oppo Mobile Italy, Barilla GR Fratelli Italy 7.7 7.7 37 11 9 Adam&Eve Savills UK, Halifax UK, BT Business UK, Eurostar Europe 6.9 John Lewis Partnership UK 6.9 6 12 7 Dentsu Kiwa N.V. Finland Project, Ikano Bank AB (publ) Sweden Project, Spendrups Bryggeriaktiebolag Sweden Project 6.9 6.9 45 13 11 Wieden & Kennedy Hennessy Global, Kraft Heinz UK 5.4 Intuit Quickbooks UK 5.0 2 14 18 Carre Noir Total France Project, Le Manege A Bijoux France Project, NAOS France Project 5.0 5.0 25 15 12 Grey Group Arbejdernes Landsbank Denmark, Artsana Group Italy, FINNERN GmbH & CO. KG Germany 4.4 4.4 14 16 53 McCann Worldgroup Durex Europe 10.0 4.1 1 17 17 Prodigious Swiss International Air Lines AG Switzerland, Philip Morris International Inc. UK Project, Philip Morris International Inc. Germany Project 4.0 4.0 20 18 26 Boomerang IT Client 3.0 3.0 6 19 14 Ogilvy Uber & Uber Eats Spain, Nencini Italy 3.2 2.9 16 20 15 R/GA Wio UK, Burberry UK, Allianz Uk, Playstation Uk, Fresh Uk 2.7 2.7 10 2023 (Jan-Jul): 220.8 725 2022 (Jan-Jul): 284.9 698 YoY Comparison: -22.5% 3.9% Europe / Jul 2023

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 3 Publicis Media Pfizer Global, Western Union Netherlands, Elida (Zwitsal) Netherlands, Western Union Belgium 27.4 Under Armour Global 25.9 22 2 1 Havas Media Linea Directa Aseguradora Spain, SotySolar Spain, Invivo Group France 20.1 Loterias y Apuestas del Estado Spain 19.4 57 3 2 EssenceMediacom Bourne Leisure Group UK Travel Skybet UK, A2A Italy, Flutter UK 16.6 16.0 19 4 4 OMD Under Armour Global, Miravia Spain, Masdar COP28 MENA, IDORAKBANK MENA, NAY Elektrodom Slovakia 12.3 Clas Ohlson Sweden 11.6 34 5 5 iProspect Carlsberg Group Global, Saga UK, Next UK, Center Parcs UK 11.6 11.6 17 6 9 Zenith Adobe Systems Incorporated UK, Western Union Germany, Adobe Germany 8.1 7.3 35 7 6 PHD Neilson Financial Services UK, Getyourguide France, Planeta De Agostini Italia Italy 7.5 Fortum Sweden / Norway / Finland 6.8 34 8 7 Carat Media Markt Netherlands, Government of Catalonia Spain, Media Markt Belgium 4.8 De Agostini Publishing S.p.A. Germany 4.5 13 9 11 Wavemaker Wayfair UK, Ministerio De Agricultura Ganaderia Acuacultura Y Pesca Spain, Easyjet Airline Company Limited Italy 8.0 Media Markt Netherlands 4.4 56 10 8 Croud Aira UK, Frasers Group UK, Informa PLC UK Project, Magnet Kitchens UK 4.2 4.2 4 11 28 Starcom Byredo Italy 4.8 3.6 18 12 10 Hearts & Science Jaguar Land Rover (JLR) Global 3.5 3.5 1 13 30 Digitas Western Union Financial Services, Inc Germany 3.0 3.0 18 14 12 Dentsu X Qonto Italy, Health & Happiness (H&H) Italy 2.2 2.2 9 15 18 Mediahub HubSpot UK, Esprit Global 2.1 2.1 2 16 13 Brainlabs Estée Lauder UK 1.5 1.5 1 17 15 Performics Western Union France, Western Union UK, SOS electronic s.r.o. Slovakia 1.3 1.3 14 18 16 Spark Foundry GOODYEAR DUNLOP TIRES OPERATIONS SA Poland 0.9 0.9 6 19 - NP Digital Fountain Filters UK, Total Mobile Ltd UK 0.9 0.9 16 20 17 Omnicom Media Group LNER UK 0.6 0.6 1 2023 (Jan-Jul): 130.6 446 2022 (Jan-Jul): 157.6 460 YoY Comparison: -17.1% -3.0% 2023 Creative & Media (Jan-Jul): 351.5 1,171 2022 Creative & Media (Jan-Jul): 442.5 1,158 YoY Comparison: -20.6% 1.1% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI.

Europe / Jul 2023

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