2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Jul 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
13.1
13.1
15
6.9
6.9
57
6.4
6.4
13
Wunderman Thompson Confidential Client
2.3
2.3
13
Brilliant & Million
LVMH Moet Hennessy Louis Vuitton
0.6
0.6
3
-
Accenture Song
Robinhood
0.5
0.5
1
7
8
Digitas
Charoen Pokphand Foods Public Company
0.2
0.2
1
8
5
Dentsu
Auto Client
0.1
0.1
1
2022(Jan-Jul)
29.7
113
2021(Jan-Jul)
14.5
110
105.1%
2.7%
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
2
3
Ogilvy
3
2
VMLY&R
4
4
5
11
6
AGENCY
RECENT WINS SAVOR BEAUTY PROJECT, BANGCHAK CORPORATION (ENERGY) Project UNIQLO, Chabaa Bangkok,Tyson Foods, TMB Bank, Central Restaurant Group Galderma Project, ttb Project, Boontavorn Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Jul 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Carat
Procter & Gamble Trading, Urc, CPF Thailand PCL
2.8
2.8
11
1
Zenith
L’Oreal, Berli Jucker Public Company Project
1.4
1.4
3
3
2
Mindshare
Blackmores, Amway, AIA, AXON, DSG Project
0.7
0.7
8
4
3
Wavemaker
Danone, TMBThanachart Bank
1.4
0.2
3
5
4
dentsu X
0.3
0.3
16
6
8
iProspect
0.2
0.2
10
7
5
Initiative
0.2
0.2
3
8
7
OMD
0.1
0.1
3
2022(Jan-Jul)
3.5
61
2021(Jan-Jul)
5.3
90
-33.7%
-32.2%
2022 Creative & Media (Jan-Jul)
33.2
174
2021 Creative & Media (Jan-Jul)
19.7
200
68.0%
-13.0%
RANK THIS MONTH
RANK LAST MONTH
1
9
2
AGENCY
Index Living Mall Project, Krungthai Bank Project Cigna Thailand, Levi's Strauss&Co Thailand, Government Saving Bank Project Dreamy Bubble Tea, One Bangkok, Rabbit Life Carro, SLRT Limited, Kaidee Property
RECENT LOSSES
L’Oreal
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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