2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jul 2022
No.of Wins
Siemens Global
54.4
332
DON Smallgoods Australia
37.8
139
29.4
29.4
156
Galderma Thailand Project, QSR Brands for KFC Malaysia Project, Thai Oil Thailand Project
27.3
27.3
85
Dentsu
Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project, Chowking Food Corp. Philippines
20.4
20.1
253
6
Havas Worldwide
Apex Avis Budget Australia, Banking Circle Group Singapore, ECSO Global Pvt Ltd India Project
19.9
19.9
50
11
BBDO
BMW China, Wacoal Japan Project, Medibank Australia
18.2
15.7
68
Saatchi & Saatchi
Siemens Global, Medecins Sans Frontieres Australia
16.9
15.3
56
M&C Saatchi Group
Jimmy Brings Australia Project, AUIB Iraq
14.8
14.8
39
McCann Worldgroup
Okada Manila Philippines Project, TaoBao China Project
14.6
14.6
62
12.3
11.7
46
RANK LAST MONTH
1
1
Ogilvy
HK Polytechnic University Hong Kong, Hugel Korea, Ministry of Communications & Information Singapore Singapore
55.5
2
2
DDB
Aptamil Hong Kong, MaoPu (Chinese White Wine) China Project
40.3
3
3
Msc Pfizer India, The Macallan, Wunderman Thompson Famous Grouse Global CRM, Monster.com India
4
4
VMLY&R
5
5
6 7 8 9 10
29 7 8
AGENCY
RECENT WINS
RECENT LOSSES
Aleve Global
11
20
Leo Burnett
PepsiCo brands India, FrieslandCampina Malaysia, LazyPay India
12
9
BBH
Roposo India, Moonton Technology Co. Ltd. China Project
10.9
10.9
7
13
10
R/GA
GM (Luxury Division) China, McDonald’s Australia
7.4
7.4
15
6.1
6.1
68
14
12
Isobar
PepsiCo, Inc., FWD Group Singapore Project, Taiwan Shiseido
15
26
Publicis Worldwide
Ferrero Philippines, Carlsberg Vietnam
5.0
5.0
23
16
-
Smith St
Coles Supermarkets Australia
5.0
5.0
1
17
27
Digitas
Marvel Realtors India, Pfizer
4.9
4.9
21
Grey Group
Scentre Group Australia, PlanPay Australia, The Field Australia
4.6
4.6
18
4.6
4.6
130
4.0
4.0
8
2022 (Jan-Jul ):
349.5
1,766
2021 (Jan-Jul ):
433.2
1,772
YoY Comparison:
-19.3%
-0.3%
18
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
13
19
14
Wondrlab
Quiz Master India, Food Service India Pvt Ltd India Project
20
16
Mullenlowe Group
The South West Edge Australia
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jul 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
36.7
46
PepsiCo China
27.2
131
23.3
Kering Group Thailand
22.8
37
19.2
Mailchimp Australia
17.5
37
Acko Life Insurance India
17.0
63
15.0
53
12.3
25
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Zenith
Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project
37.2
2
1
Mindshare
Nestle Vietnam, MTR Corporation Hong Kong, SBI Life India Offline
58.1
3
31
Starcom
Lenovo Group China, GlaxoSmithKline Malaysia
AGENCY
RECENT WINS
RECENT LOSSES
4
3
PHD
Indosat Oreedo Indonesia, Hutchinson (Tri) indonesia, Vitasoy China, Indosat Indonesia, Didi China
5
4
Wavemaker
Truecaller India, Indonesia, Malaysia, OCBC Bank Singapore
27.7
6
6
OMD
NSW Government Australia, Coles Australia
18.2
7
8
Initiative
Nike Global, Bank of Queensland Australia
12.6
Havas Media
Fireboltt India, Lee Kum Kee China, Kajaria India
11.7
11.7
32
Performics
TikTok India, Mondelez International India, Lenskart India
8.7
8.7
37
Dentsu X
Tata 1MG Technologies Pvt Ltd India, Bosch Limited India
7.6
7.6
109
9.8
6.6
47
5.0
92
3.5
2
3.2
33
2.9
81
8 9 10
5 16 7
11
10
MediaCom
Fortune Pharmacy Hong Kong, Streamline China, Diptypue Hong Kong
12
9
iProspect
Lenovo Indonesia Indonesia, PT Nipsea Paint and Chemicals Indonesia
5.7
13
11
Dentsu
Lenovo Global, Tata 1mg India
5.3
Ryvalmedia
ergoPouch Australia, Manniax Australia, Cardiotech Australia
3.2 6.7
14
13
Carnival Corporation Australia
Pizza Hut Indonesia Digital
Masan Consumer Vietnam
15
12
Carat
Procter & Gamble Trading (Thailand), Lenovo (KR) Limited Korea
16
14
Universal McCann
Wealth Navi Japan, tourism promotions board philippines Project
2.5
2.5
10
17
15
Resolution Digital
Suncorp Australia, TNA Solutions Australia Project
2.4
2.4
31
18
17
IPG Team Dynamic
BMW, Mini ANZ AP ZA ME
2.0
2.0
2
Atomic 212
Origin Energy Australia, Salesforce (Digital Media & SEO) APAC
2.1
1.9
6
Mediahub
Arla Foods Australia, AHI Carrier Australia
1.2
1.2
3
2022 (Jan-Jul ):
206.9
968
2021 (Jan-Jul ):
212.4
683
YoY Comparison:
-2.6%
41.7%
2022 Creative & Media (Jan-Jul ):
556.3
2,734
2021 Creative & Media (Jan-Jul ):
645.6
2,455
YoY Comparison:
-13.8%
11.4%
19 20
29 19
Bet365
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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