2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Jul 2021 No.of Wins
RECENT WINS
VMLY&R
COZY (Digital) Project, Penod Ricard - Imperial blue (Digital)
2.7
2.7
28
2
Ogilvy
Castrol Project, Nestle, Unilever, Novartis
1.6
1.6
19
3
4
Wunderman Thompson FMCG Client
0.9
0.9
4
4
3
Dentsu
CPG Client
0.7
0.7
1
5
5
DDB
Panasonic Project, Unilever Project, Techcombank Project, Bobby Project
0.5
0.5
5
6
6
Saatchi & Saatchi
Finance Client
0.2
0.2
3
7
7
Isobar
Hanoi Telecom Project,J&T Vietnam Project
0.1
0.09
5
2021 (Jan-Jul):
6.7
65
2020 (Jan-Jul):
3.4
61
95.7%
6.6%
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
YoY Comparison:
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.85
0.85
2
Masan
0.75
0.75
1
Mindshare
Estee Lauder AOR for MAC & Clinique, XOR, Lalamove, Masterise Homes, Techcombank
0.48
0.48
5
3
Spark Foundry
FMCG Client
0.40
0.40
1
5
4
dentsu X
Toshiba Project, DAIKIN Project, Kohler Project
0.34
0.34
11
6
5
PHD
IKEA
0.2
0.2
1
2021 (Jan-Jul):
3.0
21
2020 (Jan-Jul):
0.6
7
399.5%
200.0%
2021 Creative & Media ((JanJul))
9.7
86
2020 Creative & Media ((JanJul))
4.0
68
141.5%
26.5%
RANK THIS MONTH
RANK LAST MONTH
1
6
MediaCom
Masterise Homes
2
1
Wavemaker
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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