2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Jul 2021 RANK THIS MONTH
RANK LAST MONTH
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1
2
2
3
3
4
4
5
5
AGENCY
RECENT WINS
TREG MQDC, Central Group, Tyson Wunderman Thompson Foods Project, Unif Thailand, DTAC Project， Ford Project LINE MAN, Samsung, Thai Life Ogilvy Insurance CP Food Solutions Project, Top VMLY&R Solvent, Carsome TC Pharma Various, Punthai Coffee, Grey Group Advanced Info Service Public Company BBDO
Auto Client Allergan Aesthetics Project, Thai Health Promotion Foundation Project Allergan Aesthetics Project, Board of Investment of Thailand (BOI) Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.0
6.0
18
4.6
4.6
50
2.6
2.6
9
1.3
1.3
9
0.4
0.4
4
0.1
0.1
6
0.1
0.1
3
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
6
7
Leo Burnett
7
6
Digitas
8
8
DDB
NONGPHO Project, Tiger Jewelry Project, NGG Jewelry Project
0.1
0.1
4
9
9
Dentsu
Dole Thailand Limited Project
0.1
0.1
2
10
10
Isobar
Retail Client
0.0
0.0
3
11
11
McCann WorldGroup
Twilio Project
0.0
0.0
1
12
12
Brilliant & Million
Coco Max Project
0.0
0.0
1
2021 (Jan-Jul):
14.5
110
2020 (Jan-Jul):
9.0
81
60.1%
35.8%
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.7
21
1.2
16
1.4
1.0
11
FMCG Client
0.5
0.5
1
iProspect
Haier Electrical Appliances Project, Better Way Project
0.2
0.2
7
-
m/SIX
JD Central, Xiaomii, LH Bank Project
0.2
0.2
5
7
6
dentsu X
IT Client
0.2
0.2
12
8
11
Zenith
Chemical Client
0.2
0.2
1
9
4
PHD
IKEA, PTT (Petroleum Authority of Thailand)
0.4
AIA
0.2
2
10
9
Wavemaker
Tera Food and Beverage, Isuzu Motor, Zen Restaurant, Variety Food
0.3
Asiatic Agro
0.1
8
11
7
Universal McCann
Tasto, Eastspring
0.1
0.1
2
2021 (Jan-Jul):
5.3
90
2020 (Jan-Jul):
8.6
101
-38.8%
-10.9%
2021 Creative & Media ((JanJul))
19.7
200
2020 Creative & Media ((JanJul))
17.7
182
11.7%
9.9%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Thai Health Promotion Foundation Project, Danone Specialized Nutrition Project
1.7
2
8
Mindshare
AIS Project, AIA, Brand's Suntory
1.2
3
2
Initiative
Hyundai Project, Goo.N Baby Diapers Project, Namman Muay
4
3
Spark Foundry
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
International Pet Food
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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