2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Jul 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
5
6
6
Isobar
7
7
BBDO
AGENCY
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.2
3.2
20
1.0
1.0
11
0.7
0.7
5
0.7
0.7
11
0.5
0.5
4
the glenlivet Project
0.4
0.4
4
Hotai and ctbc bank Project
0.3
0.3
3
2021 (Jan-Jul):
6.6
58
2020 (Jan-Jul):
8.8
87
-24.3%
-33.3%
RECENT WINS
PX Pay, Test Rite Group, FarEasTone Telecom Nc Taiwan, Kingston Technology, Dentsu Tomax Enterprise Lian Hwa Foods Project, Fuji Wunderman Thompson massage chair Project Google Project, Samsung Project, Leo Burnett Ferrero Asia Project RECKITT BENCKISER HONG KONG LIMITED TAIWAN BRANCH Project, Publicis Sunny Hills Delights Inc. Project, Lebledor F&B Co., Ltd Project Ogilvy
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.5
0.5
20
0.9
0.5
27
Diageo, Nongchunxiang
0.4
0.4
2
OMD
Philips, Harmony, Formosa Biomedical Technology Project
0.4
0.3
9
5
iProspect
J.P. Morgan Securities, Ministry of Education, The Judicial Yuan
0.3
0.3
7
6
11
Wavemaker
Yong FengYu
0.2
0.1
2
7
10
Mindshare
Brown Forman, M!dea Project, Essilor
0.2
0.1
8
8
6
Initiative
Cigna
0.1
0.1
1
9
7
Zenith
IT Client
0.1
0.1
2
10
8
Starcom
WHOO, IKEA Project
0.1
0.1
2
11
9
Universal McCann
Game Bean Project
0.1
0.1
1
2021 (Jan-Jul):
2.4
81
2020 (Jan-Jul):
3.1
105
-20.2%
-22.9%
2021 Creative & Media ((JanJul))
9.1
139
2020 Creative & Media ((JanJul))
11.8
192
-23.2%
-27.6%
RANK THIS MONTH
RANK LAST MONTH
1
1
dentsu X
2
2
Carat
3
3
PHD
4
4
5
AGENCY
RECENT WINS GU TAIWAN, Maywufa Company, KING CAR GROUP SHREWD Project, Pizza Hut Taiwan Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
WHOO
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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