2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Jul 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
GOVT
RECENT WINS
Sentosa Development Corporation Unilever Project, EXPO 2020 Project, Dairy Farm Project MOH, National Library Board, LTA, SIM
2
2
Ogilvy
3
3
DDB
4
4
Wunderman Thompson Project Management Institute Dole Food Company Project, Resorts World Genting Project, Dole Project Audi, English Premier League, Tripartite Alliance Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
36.1
28.5
132
11.6
11.6
59
4.7
4.7
17
3.1
3.1
8
2.4
2.4
6
2.0
2.0
4
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
5
Grey Group
6
6
BBDO
7
7
The Secret Little Agency StarHub
2.0
2.0
1
8
10
McCann WorldGroup
1.7
1.7
2
9
12
Havas Worldwide
1.6
1.6
6
10
8
VMLY&R
Pharma Client Direct Asia Project, Singapore Management University, Singapore Symphonia Company Limited Project Asian Civilization Museum Project, Colgate Project, Becton Dickinson Project
1.6
1.6
9
11
9
72andSunny
Oppo Global
1.5
1.5
2
1.5
1.5
8
1.0
1.0
3
IMDA IMDA (Infocomm Media Development Authority) Project OR AOR, Friesland Campina Project, Citibank Samsung e-Commerce PP (SEA) Project
12
11
MullenLowe Group
13
14
Publicis
14
13
R/GA
ViewSonic
0.8
0.8
2
15
15
Digitas
Arrow Electronics
0.3
0.3
1
16
16
Isobar
Technology Client
0.1
0.1
1
17
17
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
18
18
Dentsu
Entertainment Client
0.0
0.0
1
2021 (Jan-Jul):
63.6
263
2020 (Jan-Jul):
32.9
146
93.2%
80.1%
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.0
1.0
2
Reckitt, Subway, IKEA, Tafep
0.7
0.7
6
iProspect
Standard Chartered Bank Project
0.6
0.6
4
0.4
0.4
7
RANK THIS MONTH
RANK LAST MONTH
1
1
Spark Foundry
FMCG Client
2
4
PHD
3
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
4
5
Mindshare
Lalamove, Puma (Planning & eCommerce), 3M, Alibaba (Tmall)
5
6
Universal McCann
Sentosa Development Corporation, Association Banks of Singapore
0.4
0.4
2
6
7
Havas Media
AIA
0.3
0.3
1
7
10
Wavemaker
0.2
0.2
7
8
8
Initiative
sixmoredays (Stem Regen), NTUC Link Social Always On Luxury Client
0.2
0.2
1
9
9
dentsu X
Fujifilm Project
0.1
0.1
1
10
11
Carat
IT Client
0.0
0.0
2
2021 (Jan-Jul):
3.7
35
2020 (Jan-Jul):
4.5
58
-18.5%
-39.7%
2021 Creative & Media ((Jan-Jul))
67.3
298
2020 Creative & Media ((Jan-Jul))
37.4
204
79.8%
46.1%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2