2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
2.52
3
Bendon Project, Sealord Project, Park Hyatt Auckland Project
1.4
1.42
16
Saatchi & Saatchi
NIB Project, Alcohol Client
1.3
1.26
4
3
FCB
Manufacturing Services Brand
0.5
0.50
1
5
4
BC&F Dentsu
IT Client
0.4
0.40
2
6
6
Isobar
Villa Maria Estate
0.1
0.08
3
2021 (Jan-Jul):
6.2
29
2020 (Jan-Jul):
3.0
32
105.1%
-9.4%
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1
Special Group
Kiwibank, Standard Issue Global, ANZ Bank
2
2
DDB
3
5
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.6
0.57
3
Health Science Group, Bunnings Project, TikTok Project
0.2
0.21
4
Havas Media
Ola Group
0.2
0.17
1
4
OMD
Canva, Meadow Mushrooms, Get Wellington Moving Project
0.2
0.15
3
5
9
Wavemaker
OLA
0.1
0.13
2
6
5
Pivotus
Snap Fitness
0.1
0.13
1
7
6
H&S
Icebreaker
0.1
0.11
1
8
7
Initiative
Cigna
0.1
0.10
1
9
8
Spark Foundry
Ineos Grenadier
0.1
0.05
1
2021 (Jan-Jul):
1.3
17
2020 (Jan-Jul):
0.6
23
106.7%
-26.1%
2021 Creative & Media ((JanJul))
7.5
46
2020 Creative & Media ((JanJul))
3.6
55
105.4%
-16.4%
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1
Carat
General Motors Specialty Vehicles
2
2
PHD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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