2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Jul 2021 RANK THIS MONTH
RANK LAST MONTH
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
No.of Wins
Leo Burnett
Diageo
6.9
Diageo
6.3
14
Jasengbio, LG Aircare Project, Nexon HP project Project, Davichi Optical Lead Construction Project
2.1
Korea Housing & Urban Guarantee Group,Nexon Project,Doctor88
2.1
10
2.0
Lead Construction Project
2.0
5
1.7
365 mc Project
1.7
4
1.1
3
0.5
2
2021 (Jan-Jul):
13.6
38
2020 (Jan-Jul):
9.5
46
42.5%
-17.4%
2
3
DDB
3
2
BBDO
4
4
McCann WorldGroup Woori Bank
5
5
Ogilvy
Hotels.com, HTB / Guronsan Bamond
1.1
6
6
Grey Group
Grey Group
0.5
Instagram Reels Project， Moet Hennessy Project
YoY Comparison:
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ESTIMATED OVERALL YTD REVENUE (USD $m)
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MediaCom
Gardasil, Febreze, Swiffer, Downy, Gillette, Oral-B, Braun Digital (ALL)
4.9
4.9
3
2
PHD
DIAGEO, Dunamu Upbit
1.4
1.4
2
3
12
Carat
1.6
0.8
5
4
3
Universal McCann
0.4
0.4
4
5
4
Mindshare
FMCG Client Haggen - Dazs, VIG Partner Project, LF Mall Project, Hyungii Fashion Group Olive Young, GC Pharma, Barun Chicken
0.2
0.2
3
6
7
Wavemaker
Albamon
0.2
0.2
2
7
6
dentsu X
Galderma Korea
0.2
0.15
2
8
5
Initiative
Cigna
0.1
0.10
1
9
8
iProspect
Retail Client
0.1
0.1
4
2021 (Jan-Jul):
8.0
26
2020 (Jan-Jul):
1.4
27
456.9%
-3.7%
2021 Creative & Media ((Jan-Jul))
21.6
64
2020 Creative & Media ((Jan-Jul))
11.0
73
97.2%
-12.3%
RANK THIS MONTH
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AGENCY
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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