2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.8
4.8
41
4.3
4.3
19
4.1
4.1
16
1.1
1.1
7
1.1
1.1
7
0.9
0.9
2
HSBC Brand Campaign
0.8
0.8
1
Havas Worldwide
MTR Malls Project
0.4
0.4
1
9
M&C Saatchi Group
Henderson Land Project
0.1
0.1
1
10
10
Isobar
Retail Client
0.1
0.1
1
11
11
McCann WorldGroup
Luxury Brand
0.0
0.0
1
12
12
VMLY&R
Pernod Ricard Project
0.0
0.0
1
2021 (Jan-Jul):
17.8
98
2020 (Jan-Jul):
9.5
58
87.4%
69.0%
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
BAT Project, Love Bonito , AliExpress Spain, Arup, Coca-Cola Company
2
2
DDB
HKSTP Project, Octopus, Dairy Farm Project, Lindt Regional TVC Project
3
3
Wunderman Thompson
4
7
Saatchi & Saatchi
5
4
Leo Burnett
6
5
Publicis
Pinkoi, Lenzing Fibers (HK) Limited Project Hang Seng Bank Project, Huawei Project, Visa Project HK telecom Project, Asiamiles Project, Fedex Project Lancome Project, Asiamiles Project
7
6
Grey Group
8
8
9
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Jul 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
3
Wavemaker
3
2
Carat
4
12
Zenith
5
4
Universal McCann
6
5
Initiative
7
6
dentsu X
8
7
PHD
AGENCY
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.7
0.7
6
0.5
0.5
6
0.3
0.3
4
0.1
0.1
1
Henderson Land, BCT Group
0.1
0.1
2
Cigna Canon Hong Kong, American Eagle Outfitters, Inc. Project, Chinese University of Hong Kong Project
0.1
0.1
1
0.1
0.1
4
HK01 Project
0.0
0.0
1
2021 (Jan-Jul):
1.8
25
2020 (Jan-Jul):
4.2
51
-56.3%
-51.0%
2021 Creative & Media (Jan-Jul)
19.6
123
2020 Creative & Media (Jan-Jul)
13.7
109
43.5%
12.8%
RECENT WINS Alibaba (Tmall), LK International (HK) Limited, Fairwood, Chow Tai Fook FrieslandCampina, OSIM International, Friso, HK Trade Development Council Project Food Client
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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