2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
72.9
208
20.6
4
8.9
8.9
5
8.0
8.0
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
Inchcape Project, Novartis Project, Ingenio Llc Project
72.9
2
2
TBWA
Philips Global, Schweppes (Suntory) Europe, Air France Global
23.1
3
3
New Commercial Arts
Sainsbury's beauty UK, Alzheimer’s Society UK
4
4
Accenture Interactive
Jaguar Land Rover Global
AGENCY
RECENT WINS
LG Electronics Europe, Tchibo Serviceplan Germany, CDU Christian Democrats Germany Deutsche Bahn Germany, France Ogilvy Invest France, World of Hyatt Global, Absolut Global Pets At Home UK CX, UX, Lorina Wunderman Thompson France, Lexus UK, Barilla France social Peloton Global Project, Diageo DDB brands N Europe, Salomon Global,
5
5
6
6
7
8
8
7
9
9
Isobar
10
10
Buzzman
11
11
R/GA
12
15
M&C Saatchi Group
13
17
The & Partnership
Carlsberg Polska Sp. z o. o Poland Project, SEB SA Poland Project Celio Europe, B&B Hotels France, Feu Vert France, Citroen Global social Allianz UK Digital, AutoStore - Pio Brand Creation UK, IKEA Family RB UK Project, Mercedes-Benz Germany Project, Mondelez UK Project Ben's Original Global, Lexus UK, LG TVs Global
RECENT LOSSES
Facebook Portal UK
8.0
Yello Strom Germany
7.5
3
8.0
Trident gum Europe
7.5
6
6.4
6
6.1
5
5.5
5.5
57
5.3
5.3
4
5.2
5.2
5
5.3
4.8
72
4.7
4.7
3
6.4 7.0
Seat Cupra UK
14
21
VCCP
Pret a Manger Global UK, White Claw Global, Cinch UK
15
12
Saatchi & Saatchi
Oreo Europe, British Heart Foundation UK
5.5
Betway Germany
4.5
2
4.7
Capital One UK
4.3
4
7.3
Mobile.de Germany
4.5
7
16
33
Mother
Pepsi UK, Dubai Tourism Global, TikTok UK
17
13
Grey Group
IB Germany Various, Montblanc Germany Various, Magasin Denmark Various
4.7
4.2
20
18
14
Oddity
Bonprix Europe
4.0
4.0
1
19
50
Thjnk
Mobile.de Germany
3.8
3.8
3
20
16
Lucky Generals
Virgin Atlantic UK, PGL Travel UK， Ovo Energy UK
3.7
3.7
5
2021 (Jan-Jul):
267.1
605
2020 (Jan-Jul):
130.7
207
104.4%
192.3%
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Wavemaker
L'Oreal DACH, Beiersdorf (Planning) Global, Well Pharmacy UK
54.2
BSH Sweden
47.3
141
1
Havas Media
Wayfair Germany, Eroski Spain, Platanomelón Spain
27.1
Pernod Ricard UK
25.4
61
3
5
OMD
24.6
Klosterfrau Germany
20.3
68
4
4
iProspect
15.9
15.9
7
5
6
Initiative
Arla Foods Germany, Cofidis Portugal, Miele Denmark
15.0
13.5
35
6
10
MediaCom
BitPanda Turkey, Food Marble Ireland Digital, Marc O'Polo Netherlands
10.2
9.2
71
7
7
GroupM
Henkel Germany
8.0
8.0
1
8
8
PHD
7.3
7.0
63
9
9
Mindshare
10
11
Universal McCann
11
2
12 13
RANK THIS MONTH
RANK LAST MONTH
1
3
2
AGENCY
Pernod Ricard UK, SociétéBic S.A. EMEA, Lukoil Russia Fastweb Italy, Engie Italy, Galliance France
L'Oreal Belgium, Velle Russia, Aviva Cuisines France, Beliving Belgium Oppo Italy, Carnext Italy, Nederlandse Spoorwegen Netherlands, eObuwie Slovakia
RECENT LOSSES
Nikon Europe
5.4
BIC Italy
5.4
24
Honda Europe
4.6
Pernod Ricard Italy
4.4
3
Publicis Media
Stellantis Global, Lindt & Spruengli Europe
25.0
L'Oreal DACH
2.9
3
12
Aura by Omnicom
Air France Global
2.8
2.8
1
13
Mediahub
New Balance Europe
2.8
2.8
2
1.1
1.1
4
0.9
4
0.8
6
0.7
1
0.7
4
14
14
Performics
FCA Italy, CybeRefund Srl Italy, JLR Italy
15
15
Total Media
MG Cars UK, Aqua Pura UK, Lintbells UK
0.9
16
16
Spark Foundry
Fox's Confectionery UK,
1.1
17
17
M/SIX
National Express UK
0.7
18
19
The Kite Factory
White Claw UK, Wargaming UK, First Vet UK, Pure Cremation UK
0.9
19
20
The Specialist Works
FreeSat UK
0.5
0.5
1
20
18
Goodstuff Communications
Christian Aid UK, Ovo Energy UK
0.7
0.5
5
2021 (Jan-Jul):
161.1
585
2020 (Jan-Jul):
103.7
406
YoY Comparison:
55.3%
44.1%
2021 Creative & Media (Jan-Jul):
428.2
1,190
2020 Creative & Media (Jan-Jul):
234.4
613
YoY Comparison:
82.7%
94.1%
Galliance France
UNICEF UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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