2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
78.9
420
45.8
121
43.3
43.3
161
28.8
28.8
133
23.3
83
21.3
20.3
71
Mengniu Brand China, Fliggy China, Bosch Refrigerator China Project
21.3
20.3
80
Digitas
Allergan Aesthetics Thailand Project
15.3
15.3
32
10
McCann Worldgroup
Centrum Australia, Furlenco India Project, Greenlam India
14.6
14.6
49
10
9
Grey Group
14.2
14.2
48
11
11
VMLY&R
13.2
128
12
12
Publicis
13.6
12.6
52
10.7
10.2
44
GIO insurance Australia, Hotels.com Korea, The Art of Living India
78.9
RANK LAST MONTH
1
1
Ogilvy
2
2
Leo Burnett
3
3
4
4
5
6
6
8
Havas Worldwide
Nivea Australia social, Tata UniStore Limited India Project
7
5
BBDO
8
7
9
AGENCY
Budweiser China, Google Taiwan Project, Allergan Aesthetics Thailand Project University of Melbourne Australia, Wunderman Thompson Abbott India Project, PMJ India Project Project X India Project, Bendon New DDB Zealand Project, Wusu China Project Master Kong (KSF) China Project, Dentsu Shiseido China Project , Glico Pocky China Project
TC Pharma Thailand, HKU China, E Learning China Project, Ooredoo Qatar NIVEA Man China Project, CP Food Solutions Thailand Project, Asian Civilization Museum Singapore Project B&O China Project, J&J_Xian China project, Lundbeck China project
47.2
24.3
15.6
RECENT LOSSES
GIO insurance Australia
United Airlines Global
LG TVs Global
13
14
M&C Saatchi Group
XL Axiata Indonesia, Truecaller Indonesia
14
13
ThinkerBell
Universities Australia, Systema AI Australia Project, Paytime Australia Project
9.0
9.0
22
15
15
Special Group
ANZ Bank ANZ
6.5
6.5
4
16
16
Saatchi & Saatchi
5.9
46
17
55
TBWA
18
18
MullenLowe Group
19
17
20
1
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
19
Hang Seng Bank Hong Kong Project, China welfare lottery China National Australia Bank Australia, My Muscle Chef Australia, Phillips Australia Lotterywest Australia, LifeCell India, Amante India
11.0
4.6
11
4.4
4.4
26
Accenture Interactive
Jaguar Land Rover Global
4.0
4.0
1
BMF
Federal Govt project Australia, Hipages Australia, NSW Road Safety project Australia
3.8
3.8
8
2021 (Jan-Jul):
433.2
1,772
2020 (Jan-Jul):
340.4
1,428
YoY Comparison:
27.3%
24.1%
8.4
Ladbrokes Australia
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jul 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Wavemaker
Beiersdorf (Planning) Global, L'Oreal Australia, Rivsea China Project
40.8
Campari Group Australia
38.1
82
1
Zenith
Bundaberg Brewed Drinks Australia, Pet Culture Australia, BAIC China
34.6
Techcombank Vietnam
30.1
28
3
3
PHD
Pepsico Australia, Dunamu Upbit Korea, Swisse Vitamins Australia
28.9
Brillon India
27.4
40
4
4
Publicis Media
Stellantis Global
24.0
24.0
1
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
Telkomsel Indonesia, Decathalon China, Belong Australia, Treadone India ByteDance China, Thai Health Promotion Foundation Thailand Project Gulf Western Oil Australia, PT Sinarmas Agro Indonesia, Insurance Australia Group Australia FiT China, Aqualite India, Ozone India, Bayer Consumer Health India, Febreze Korea
5
6
OMD
6
5
Carat
7
7
Initiative
8
13
MediaCom
9
8
Universal McCann
Brillon India, Henkel China, Sentosa Development Corporation Singapore
10.6
10
9
Havas Media
VLCC India, Red Bull China, Ambuja Cement India
10.2
11
10
Spark Foundry
Toyota Australia, Alibaba Cloud China Project, Brown Forman SEA
12
11
Dentsu X
13
-
14
12
Resolution
Trio
Wal-Mart China, Toshiba Vietnam Project, DAIKIN Vietnam Project LG Electronics Australia , Victoria University Australia, Southern Cross Austereo Pty Ltd Australia PepsiCo Australia BritBox, Campos Coffee, Aston Martin, My Muscle Chef, MedAdvisor Australian Building Company Queensland, Snap Fitness ANZ SCA Listnr Australia, Precision Group Australia Project, PwC Australia Project
RECENT LOSSES
21.5
Eastspring Thailand
19.6
50
22.3
L'Oreal Australia
15.6
87
14.3
Hamdard(Offline) India
12.9
39
15.3
Breitling China
11.6
28
10.6
26
8.8
28
8.6
8.4
10
5.1
5.1
72
2.9
2.9
9
2.1
2.1
1
0.7
0.7
5
0.7
0.7
2
0.5
0.5
5
LBC Philippines
15
14
Kaimera
16
15
Pivotus
17
16
Resolution Digital
18
17
Ryvalmedia
MYOB Australia, Openpay Australia
0.4
0.4
2
0.4
0.4
6
0.3
0.3
2
2021 (Jan-Jul):
212.4
683
2020 (Jan-Jul):
225.1
705
YoY Comparison:
-5.6%
-3.1%
2021 Creative & Media (Jan-Jul):
645.6
2,455
2020 Creative & Media (Jan-Jul):
565.4
2,133
YoY Comparison:
14.2%
15.1%
19
25
m/SIX
JD Central Thailand, Xiaomii Thailand, LH Bank Thailand Project
20
18
Match & Wood
Curtin University Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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