2024 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Jan 2024
1
RANK THIS MONTH
RANK LAST MONTH
1
3
Dentsu
T-Mobile US
2
-
VML
Biden for President US, Wendy's US, T-Mobile US
3
21
Goodby Silverstein & Partners Truly US
AGENCY
RECENT WINS
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
80.0
80.0
1
2.1
2.1
8
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2.0
2.0
1
2.0
2.0
4
0.2
1
4
-
Purered
Zarbee’s US, Harris Teeter US, Carrier US
5
17
Grey Group
Astellas US LLC US
0.2
6
2
Ogilvy
Retail Client
1.1
Truly US
-0.9
3
7
20
Saatchi & Saatchi
0.0
T-Mobile US
-80.0
0
2024 (Jan)
5.4
18
2023 (Jan)
27.9
22
YoY Comparison:
-80.7%
-18.2%